Digital Marketing Apprentice

Summary

The Content Creator Apprentice will work closely with the Digital Marketing Director. You will be responsible within the digital team to help create and execute the social media and content marketing strategy alongside completing e-commerce based tasks on the Shopify platform. This role will also cover on-page and off-page SEO, UI and UX.

Annual wage: £14,000 a year
Minimum wage rates (opens in new tab)
Training course: Content creator (level 3)
Hours: Monday to Friday, 9.00am to 5.00pm.
37 hours a week
Possible start date: Friday 22 November
Duration: 1 year 4 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Supporting the Marketing Director on planning and executing paid and organic social media.
Scheduling content across multiple channels for Facebook, X, LinkedIn & Instagram.
Planning monthly content calendars for Social Media.
Managing our presence on Social Channels, including but not limited to; research (e.g. hashtag and competitor), community management, posting, scheduling, creating content, customer engagement and reporting.
Bringing new campaign ideas to the team based on new trends and features.
Collaborating with the team to offer key insights and opportunities for growth.
Being involved with all aspects of content within the marketing team, such as; creating blogs, creating content (video and still), writing copy for ads, and support monthly reports.
Carry out keyword research to aid with written content creation for blogs.
Assisting in the day to day running of our online ecommerce store.

Where you’ll work

Hub 101, Hub26

Scandinavia Mills, Hunsworth Lane

Bradford

BD19 4LN

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

NOWSKILLS LIMITED

Your training course

Content creator (level 3)

Equal to A level

Course contents

Interpret the aims of the brief.

Research ideas and concepts to meet the brief.

Evaluate brand requirements and brand guidelines.

Prepare a mood board or other visual aid for the content to be created.

Present ideas, pitches and proposals for creative content to be further developed.

Storyboard and outline script their ideas for content to be developed.

Interpret data, consider its integrity and use it to inform content.

Develop accessible written content for different platforms and devices.

Apply best practice and inclusive language when creating content.

Write and edit copy or scripts for use on different channels and platforms.

Create or capture visuals and audio using standard packages and equipment.

Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.

Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.

Identify and recommend the platform/s or channel/s to use for the media campaign.

Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.

Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.

Monitor user experience to ensure content is focused on maximising engagement.

Analyse the differences between audiences using audience segmentation techniques and data.

Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.

Use continuing professional development planning to support own current and future training and development needs.

Operate effectively within the production workflow to meet production timelines.