Level 4 Sales Executive Apprenticeship

Summary

As a Sales Executive Apprentice, you'll learn to align with company goals, analyse customer needs, master sales finance, and target key markets. You'll also build skills in communication, presentations, and negotiation to confidently close deals.

Annual wage: £9,984 to £17,846.40 a year
Minimum wage rates (opens in new tab)
Training course: Sales executive (level 4)
Hours: Monday to Friday 9am to 5pm
30 hours a week
Possible start date: Monday 11 November
Duration: 1 year 3 months
Positions available: 2

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

What You Will Learn:

Understand your organisation’s vision, values, capabilities and strategic goals.

Analyse the macro and microenvironment of individual customers.

Identify and communicate the features and advantages of your products.

Grasp the principles of finance for sales, including profit, loss and budgeting.

Segment your market and target specific segments.

Utilise digital technologies to enhance the sales cycle.

Set targets, prioritise customers and maximize ROI aligned with the organisation’s strategy.

Communicate effectively and interpret customer information.

Utilise effective questioning and active listening techniques to understand customer needs and build trust.

Develop sales proposals, deliver impactful presentations and negotiate.

Where you’ll work

Brackley Road

Beckenham

BR3 1RF

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE EDUCATIONWISE ACADEMY LTD

Your training course

Sales executive (level 4)

Equal to higher national certificate (HNC)

Course contents

Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.

Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.

Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.

Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.

Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.

Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.

Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.

Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.

Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.

Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.

Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.

Your training plan

A blend of weekly online sessions and quarterly face-to-face visits, guided by a dedicated tutor. You’ll have access to online learning and support materials to assist with your weekly off-the-job training.

More training information

Learner Journey:

Over a 15-month programme, you’ll develop the skills, knowledge, and behaviours necessary for the End Point Assessment (EPA). This journey includes classroom sessions, mentoring, off-site visits, and 20% off-the-job training. At the Gateway stage, your progress is reviewed in preparation for the EPA, which assesses your proficiency through tests, interviews, portfolio assessment, and professional discussion.

End-Point Assessment (EPA) – 3-Month Period:

Work-Based Project

Presentation, including a sales pitch, with questions and answers

Professional Discussion supported by a portfolio of evidence

Requirements

Desirable qualifications

GCSE in:

English (grade A*-C/4-9)
Maths (grade A*-C/4-9)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Team working
Initiative
Patience

About this company

A West Midlands based educational support services provider with a focus on children’s physical activity. Established in 2013, developing a strong brand identity as a specialised school sports PE and activity provider.

After this apprenticeship

Opportunities for further apprenticeship progression or a full-time career.

Ask a question

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