Apprentice Multichannel Marketer and Engagement Support

Summary

The successful candidate will support customer-focused marketing activities that drive the demand for TDM services. Working as part of the TDM Team to deliver day-to-day marketing and engagement activities across a multitude of platforms, channels and systems that are essential to the Marketing and engagement function and activities of TDM.

Annual wage: £16,000 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday: 9.00am - 5.00pm (breaks to be confirmed)
37 hours a week
Possible start date: Monday 4 November
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Core Responsibilities (Right Seat):

Source, create and edit content in collaboration with colleagues for appropriate marketing channels, such as website, email, social media, sales materials, affiliate marketing or event displays, ensuring that brand guidelines are met in order to achieve marketing and engagement objectives
Use research data to inform marketing decisions, targeting, planning, delivery
Produce relevant content, copy and press releases for social media, email, etc.
Participate in and support the planning, implementation and monitoring of marketing campaigns
Use the organisation’s customer relationship management (CRM) system to maintain accurate customer data and relationships are managed in the pursuit of marketing and engagement goals
Ensure the website and social media platforms are up to date in line with business needs
Research and book relevant events for the Marketing and Engagement Team to attend to generate leads as part of targeted, market focused campaigns
Support Marketing and engagement administration e.g creating and posting vacancies, organising events, updating CRM system, maintaining case studies for stakeholders, etc.
Attend relevant networking events to generate leads as part of targeted, market focused campaigns
Attend other events as required, such as awards, expos and relevant careers / job fairs to generate leads
Any other duties as directed by your line manager and/or a director
Compliance with all TDM policies, procedures and legal responsibilities, including ISO9001 and Cyber Essentials

Core Values (Right Person):

Do Well by Doing Good
Gain Creativity by Being Driven
Gain Control by Being Accountable
Gain Impact by Being Productive
Gain Trust by Being Considerate
Gain Growth by Being Vulnerable

Where you’ll work

COUNTY HOUSE

G12 ST. MARYS STREET

WORCESTER

WR1 1HB

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE DEVELOPMENT MANAGER LTD

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-Channel Marketer Level 3 Apprenticeship Standard: The successful candidate will undertake a fifteen-month, nationally recognised qualification through TDM.

This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off the job training and monthly coaching sessions.

You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification.

You will have a designated mentor in the workplace to support your learning and at the end of the programme will be assessed via an external assessment body.

This apprenticeship aligns with:

The Chartered Institute of Marketing (CIM) for Affiliate
The Digital Marketing Institute (DMI) for Power
The Data and Marketing Association (DMA) for Individual

Requirements

Essential qualifications

GCSE or equivalent in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Organisation skills
Customer care skills
Presentation skills
Administrative skills
Team working
Creative

Other requirements

Office-based (with Hybrid option once proficiency achieved and onboarded). Must be able to travel to events in West Midlands and surrounding areas. Must be able to get to Worcester and Birmingham City Centre Office location.

About this company

We specialise in developing Tech and Digital careers from complete beginner to Technicians to Technologists to degree-level Digital and Technology Leaders We send in different types of coach to deliver a tripartite Individualised Learning Plan because we are obsessed with delivering real impact for both employers and employee learners Our Values: Be Driven – find meaning in your work, enjoy working, bring solutions not problems, go the extra mile Be Accountable – do as you are directed, do what is needed when it is needed most, do as you say you will Be Productive – be efficient, be effective Be Considerate – listen, notice, respond Be Vulnerable – dummy up, speak up, learn from feedback

https://www.thedevelopmentmanager.co.uk (opens in new tab)

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

Opportunity to progress to Level 6 Digital Marketing Degree Apprenticeship or full-time role on completion of the Apprenticeship for the right individual.

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