Apprentice Marketing Officer

Summary

A unique opportunity to be at the fore of a marketing drive to help this respected and successful company grow their brand. Join this fast-growing firm at its Crewe office and help it shout about the fantastic work and services it delivers in the rail, MOD and commercial and industrial sectors.

Annual wage

£16,000 a year

Minimum wage rates (opens in new tab)

• Pay will be reviewed at the end of 3-month probation period. • Auto enrolment into company pension from day one

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday 9 am to 5 pm (One hour lunch break)

35 hours a week

Possible start date

Friday 1 November

Duration

1 Year 6 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

An exciting time to join The Crown Group and help the company continue on its growth journey by devising and driving forward a new marketing strategy with a chance to contribute many of your own ideas.

Duties may include;

· Development of social media strategy with your own input into content and ideas.

· Attending events to promote the company

· Help with designing an internal intranet

· Supporting with internal correspondence to The Crown Group team

· Managing internal notice boards

· Writing content for and creating newsletters

· Attending networking events

· Supporting to design artwork

· Responsibility for branded material – selecting items, sourcing, confirming designs and ordering.

· Data analysis of marketing campaigns

· Customer profile reach and building personas to understand customers better

· Focused strategies and ideas on building the brand

Relationship building between department teams and customers

Where you’ll work

247 BROAD STREET

CREWE

CW1 4JJ

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

CHESHIRE COLLEGE SOUTH AND WEST

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

More training information

The candidate will follow a Level 3 Apprenticeship programme and study towards a full Standard as a Multi-channel Marketer. This training will be structured and delivered by Cheshire College – South & West.

If you do not already hold GCSEs at grade A-D / 8-4 in English and Maths you will complete Functional Skills in the related subjects to attain Level 2 Functional Skills.

Requirements

Desirable qualifications

GCSE in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Organisation skills
Creative
Adaptable
Good timekeeper
Honest and Reliable
Polite and Friendly
Confident
Self-motivated
Passion for marketing
Able to receive feedback

About this company

The Crown Group is a family run firm, with its headquarters in Crewe, which is on a clear growth journey, making it a dynamic environment to work in. Founded and run by MD, Chris Steele, the company offers many services within the rail, MOD estate management, industrial and commercial sectors including; de-vegetation management, tree surgery, site clearance, fencing, roped access solutions, contingent labour supply, pest control, landscaping and associated training. Chris and the team are heavily invested in moving the company forward and this makes it an exciting time to be joining the team as the firm marks its first decade in business.

https://www.thecrown-group.co.uk/ (opens in new tab)

Company benefits

• If you are learning to drive, The Crown Group will pay for a series of driving lessons to accelerate your road to success. • Day off on your birthday • Relaxed environment to work in • Modern offices/technology

After this apprenticeship

We would like our chosen candidate to stay with the company as it continues on its upward trajectory and develop their skills further.

Ask a question

The contact for this apprenticeship is:

CHESHIRE COLLEGE SOUTH AND WEST

Stephanie Robyn - Cheshire College South and West

stephanie.robyn@ccsw.ac.uk

The reference code for this apprenticeship is VAC1000280575.

Apply now

Closes in 12 days (Friday 18 October at 11:59pm)

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