Digital Marketing Apprentice (Trade Mastermind)

Summary

Our team is looking for an enthusiastic digital marketing apprentice to get involved and gain experience in online marketing including content creation, website management, PR and media, platform management and engagement.

Annual wage: £15,000 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday. Shifts to be confirmed.
40 hours a week
Possible start date: Monday 11 November
Duration: 1 Year 6 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Adding content to WordPress websites while optimising SEO score of each new content piece
Work closely with the marketing team to maintain consistent brand messaging on all communications
Support on delivery of all marketing campaigns aligned to the marketing plan
Report on all digital analytics at daily, weekly, monthly, and quarterly intervals. Inform the business on web activity, trends, and opportunities through accurate reports
Contribute to the production of customer annual survey reports as needed
Implement targeted email marketing campaigns to engage potential and existing customers
Assist in the creation of brochures, leaflets, and other promotional materials
Analyse competitor strategies, offerings, and market positioning to identify trends and gaps in the market
Ensure that all email campaigns comply with industry regulations and best practices, including GDPR and CAN-SPAM guidelines
Perform general administration in databases and other IT systems
Help the Customer Services team to provide the best customer experience post-sale with well-designed materials and digital campaigns
Completing ad-hoc requests, supporting other teams in resolving challenges

Where you’ll work

Brightfield Business Hub Bakewell Road

Orton Southgate

Peterborough

PE2 6XU

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

ESTIO TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer qualification and Certified Digital Marketing Professional by DMI, with training in how to:

Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication
Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies
Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives
Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement
Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making
Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms
Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency

Requirements

Essential qualifications

Other in:

5 GCSE's including English Language and Maths (grade A*-C/9-4 or equivalent)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Attention to detail
Organisation skills
Problem solving skills
Excellent written English
Computer literacy skills
Microsoft Office skills
Social media platforms
Creating content
Collaboration skills
Creativity and ideation

About this company

Trade Mastermind are an accredited leading training academy for the construction industry, coupled with an entrepreneur brand that nurtures innovation and growth. The company believe in offering comprehensive and practical training to equip our clients with the necessary skills to excel in the construction sector.

After this apprenticeship

The role offers long term security and the opportunity to progress into a permanent position

Ask a question

The contact for this apprenticeship is:

ESTIO TRAINING LIMITED

Raymond Duke

Raymond.Duke@estio.co.uk

02038342872

The reference code for this apprenticeship is VAC1000280539.

Apply now

Closes in 26 days (Monday 4 November at 11:59pm)

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