Multi-Channel Marketer Apprenticeship

Summary

At Country Court Care, we're passionate about delivering outstanding care and creating a warm, family-like environment for our residents. We're looking for a motivated and creative Marketing Apprentice to join our dynamic team and help share the stories that make Country Court Care a special place to live and work.

Annual wage: £20,820 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday
35 hours a week
Possible start date: Thursday 28 November
Duration: 1 Year 3 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

· Print and distribute promotional materials for each of our care homes

· Check and respond to emails in the shared email inboxes

· Support with the administration of the Employee of the Month initiative

· Maintain online listings for Country Court Care Homes

· Distribute news and event information on partner websites

· Take photographs of our homes and at our events when required

· Maintain and create content for the company website

· Delivery of marketing campaigns both online and offline

· Tools you will use: Hootsuite, TikTok, MailChimp, Google Analytics, Meta Business Suite, Photoshop, InDesign

· Write news articles, interviews, press releases and so much more!

Where you’ll work

Olympus House

Staniland Way

Peterborough

PE4 6NA

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

You will complete your training online via the Smart Classroom every 4-6 weeks!

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 5)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Organisation skills
Administrative skills
Team working

About this company

At Country Court Care, we're passionate about delivering outstanding care and creating a warm, family-like environment for our residents. We're looking for a motivated and creative Marketing Apprentice to join our dynamic team and help share the stories that make Country Court Care a special place to live and work. This is an exciting opportunity to develop your marketing skills, contribute to meaningful campaigns, and support the growth of our brand as a trusted provider of elderly care across the UK. If you're ready to embark on a rewarding career journey in marketing, we want to hear from you!

Company benefits

· Annual pay reviews · Pension contributions · Enhanced bank holiday rates · Supportive and bespoke induction training program · Refer a friend or resident bonus scheme · Access to blue light card

After this apprenticeship

Upon completion there is an opportunity to stay on full time with the employer

Ask a question

The contact for this apprenticeship is:

BALTIC TRAINING SERVICES LIMITED

Lucy Oliphant

lucy.oliphant@balticapprenticeships.com

The reference code for this apprenticeship is VAC1000280230.

Apply now

Closes on Wednesday 27 November

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

After signing in, you’ll apply for this apprenticeship on the company's website.

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