Content Creator Apprenticeship

Merseyside Fire & Rescue Authority

Merseyside, L30 4YD

Closes in 11 days (Wednesday 16 October)

Posted on 26 September 2024

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Summary

As a Content Creator, you'll thrive in a supportive and collaborative environment. Their dedicated marketing guru will mentor and train you, ensuring you unlock your full potential in this amazing opportunity. They provide the perfect platform for you to shape the community around you and create exciting content that can truly save lives!

Annual wage
£11,648 to £20,820.80 a year

Minimum wage rates (opens in new tab)

Training course
Content creator (level 3)
Hours
Monday - Friday, 9.00am - 5.00pm

35 hours a week

Possible start date

Thursday 17 October

Duration

29 Years 7 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

  • Plan and develop creative content in line with Service values, supporting colleagues and functions across the Service for things such as blogs/emails/newsletters/social media content - graphics, videos, voiceovers, informative content, reels/write video transcripts
  • Aligning content with the Service’s Leadership Message and Behaviours
  • Develop and create written content that can be used across a variety of media
  • Create visual and audio content that can be used across a variety media such as Facebook/Instagram/ X/LinkedIn/website
  • Use tools such as Canva, Premier Pro, Photoshop, Lightroom, Final Cut Pro, Audacity, Logic Pro, Illustrator
  • Evaluate the effectiveness of content produced via relevant analytics tools against the original plan and recommend improvements using Google Analytics and inbuilt analytical tools

Where you’ll work

Fire Brigade Headquarters

Bridle Road

Bootle

Merseyside

L30 4YD

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Content creator (level 3)

Equal to A level

Course contents
  • Interpret the aims of the brief.
  • Research ideas and concepts to meet the brief.
  • Evaluate brand requirements and brand guidelines.
  • Prepare a mood board or other visual aid for the content to be created.
  • Present ideas, pitches and proposals for creative content to be further developed.
  • Storyboard and outline script their ideas for content to be developed.
  • Interpret data, consider its integrity and use it to inform content.
  • Develop accessible written content for different platforms and devices.
  • Apply best practice and inclusive language when creating content.
  • Write and edit copy or scripts for use on different channels and platforms.
  • Create or capture visuals and audio using standard packages and equipment.
  • Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
  • Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
  • Identify and recommend the platform/s or channel/s to use for the media campaign.
  • Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
  • Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
  • Monitor user experience to ensure content is focused on maximising engagement.
  • Analyse the differences between audiences using audience segmentation techniques and data.
  • Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
  • Use continuing professional development planning to support own current and future training and development needs.
  • Operate effectively within the production workflow to meet production timelines.
  • Interpret the aims of the brief.
  • Research ideas and concepts to meet the brief.
  • Evaluate brand requirements and brand guidelines.
  • Prepare a mood board or other visual aid for the content to be created.
  • Present ideas, pitches and proposals for creative content to be further developed.
  • Storyboard and outline script their ideas for content to be developed.
  • Interpret data, consider its integrity and use it to inform content.
  • Develop accessible written content for different platforms and devices.
  • Apply best practice and inclusive language when creating content.
  • Write and edit copy or scripts for use on different channels and platforms.
  • Create or capture visuals and audio using standard packages and equipment.
  • Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.
  • Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.
  • Identify and recommend the platform/s or channel/s to use for the media campaign.
  • Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.
  • Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.
  • Monitor user experience to ensure content is focused on maximising engagement.
  • Analyse the differences between audiences using audience segmentation techniques and data.
  • Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.
  • Use continuing professional development planning to support own current and future training and development needs.
  • Operate effectively within the production workflow to meet production timelines.

    • Your training plan

    Content Creator Level 3 Apprenticeship Standard:

    As a Content Creator apprentice, you will work to a marketing brief. You will assist with the creation and distribution of creative content for various digital channels, such as social media platforms, podcasts, and blogs, that aim to boost audience engagement.

    Generally, your role will consist of conducting important market research and developing creative ideas, but the exciting part is that no two days are the same, as this can take shape through a range of mediums, from copywriting, to creating graphics, to editing videos.

    Throughout your time as a Content Creator apprentice, you will develop crucial content marketing skills, such as the ability to create engaging content for your target audience on TikTok and Instagram, analyse important metrics using Google Analytics 4, and create powerful graphics and video using Adobe Creative Cloud.

    • Course 1 - Planning and creating content strategies 
    • Course 2 - Short-form video content: tiktok & reels 
    • Course 3 - Video production & podcasting: adobe premiere pro 
    • Course 4 - Creating professional graphics: photoshop & canva 
    • Course 5 - Web content creation: seo techniques 
    • Course 6 - Effective email marketing: mailchimp 
    • Course 7 - Campaign performance & evaluating success 

    Your training will be delivered online via a SMART classroom every 4-6 weeks in 2 day blocks. 

    You will work towards your Level 3 Content Creator qualification. 

    Requirements

    Essential qualifications

    GCSE in:

    • English (grade 4)
    • Maths (grade 5)

    Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

    Skills

    • Communication skills
    • Attention to detail
    • Organisation skills
    • Creative

    About this company

    Merseyside Fire and Rescue Authority was established on 1st April 1986 by the Local Government Act 1985 which made provision for joint authorities to be established in the major metropolitan areas following the abolition of the metropolitan county councils.

    After this apprenticeship

    • This apprenticeship provides the skills, qualifications and experience you need to immerse yourself within an exciting, fast-moving industry and become an effective Content Creation

    Ask a question

    The contact for this apprenticeship is:

    BALTIC TRAINING SERVICES LIMITED

    Jake Wraight

    Jake.wraight@balticapprenticeships.com

    The reference code for this apprenticeship is VAC1000279247.

    Apply now

    Closes in 11 days (Wednesday 16 October)

    When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

    After signing in, you’ll apply for this apprenticeship on the company's website.

    Company’s application instructions

    If this sounds like the role for you, send us an application! Once we receive your CV, one of our team will be in touch to help you with the next stage. The application process includes an informal chat with our recruitment team, followed by a more formal employer interview if shortlisted.