Multi-Channel Marketing Apprentice

Summary

Do you have a keen interest in Digital Marketing? If so, this apprenticeship could be the perfect opportunity for you. You will be running Marketing campaigns to promote our services to new and existing customers using email software, the company website & social media.

Annual wage

£9,984 a year

Minimum wage rates (opens in new tab)

Bonus scheme, performance bonus to increase after successful probation period.

Training course

Multi-channel marketer (level 3)

Hours

Monday - Thursday, 10.00am - 6.00pm. Saturday & Sunday (Optional) 10.00am - 3.00pm.

30 hours a week

Possible start date

Monday 28 October

Duration

1 Year 4 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

We are looking for a Marketing Apprentice whose role will involve the implementation of an overall marketing strategy. The strategy focuses mainly on learner enrolments and raising the profile. The successful candidate will join an active and successful, well supported team and must be prepared to work flexibly and travel between the two branches based in Leicester.

Key Responsibilities:

The successful candidate will undertake a variety of marketing and administrative tasks.

Running marketing campaigns to promote our services to new and existing customers using email software, the company website & social media
Maintaining and adding enquiries and learners’ records to the customer database and follow-up
Creating and updating website content- news articles, new products, videos, twitter feed, generating followers, getting content onto social media, SEO, website updates, new images
Organising aspects of trade shows, literature design and samples in line with active sales campaigns
Monitoring E-commerce website and improve or notify any issues
Develop the digital marketing activities - email, social, blogs, graphic designs, ads, keyword ranking and google analytics
Respond to all first-line inquiries by telephone, face to face and social media messages and convert enquiries into enrolments
You need to be able to think out of the box and bring new ideas to improve sales conversion rates
Approaching local business and organisations to look for business opportunities
Planning marketing strategies and campaigns to achieve monthly enrolment targets
Day to day admin and sales duties

Where you’ll work

129 EVINGTON ROAD

LEICESTER

LE2 1QJ

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

JBC SKILLS TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

The structured part of your apprenticeship training will be provided by JBC Skills Training, we are a specialist technical IT training provider.

You will also learn on-the-job, working alongside experienced colleagues.

Level 3 Multi-Channel Marketer Standard:

MODULE 1
MARKETING CAMPAIGNS

In this module, we deliver the components of a marketing campaign. We teach learners how to build a successful marketing campaign and conclude the week with a highly developed marketing report, that learners can transfer directly into their workplace.

Over 5 days we deliver:

Company Structures
Marketing Fundamentals
Brand Management-Vision,
Values and Mission
Marketing Campaigns-Briefs,
Target Audience
Competitor Analysis
Marketing campaign, Analytics, KPI’s, Data and
Reports
Campaign Reports &
Presentations

MODULE 2
OFFLINE MARKETING

During this module, the apprentice will learn how to create offline
marketing content that drives a return on marketing investment
and how this can be adapted for online channels. Over five days, we deliver:

Event marketing and
management
Budget management
Digital print content creation
Taking offline marketing campaigns online

MODULE 3
DATA-DRIVEN
MARKETING: CHANNELS,
INSIGHTS, & DESIGN

In this module we cover effective multi-channel marketing through
email, social and video and paid campaigns. We teach learners how
to use AI tools to become more efficient data-driven marketers and provide the essential skills needed to evaluate, analyse and optimise the effectiveness of their marketing campaigns.
Over five days, we deliver:

Social media content creation
Search engine optimisation
(SEO)
Website design & management
Email marketing
Leveraging marketing AI tools & platforms
Creating professional marketing reports
Training dates will be confirmed once you start the apprenticeship.
Delivery is fully remote via classroom training.

Requirements

Essential qualifications

GCSE or equivalent in:

English and Maths (grade A*-C/9-4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Creative
Initiative
Willing to learn
High level of motivation
Able to meet deadlines
Basic marketing skills

Other requirements

JBC Skills Training Ltd reserve the right to remove this advert any time before the closing date. We may close this vacancy before the advertised Closing Date, so interested candidates should apply as soon as possible.

About this company

Bright Learning Centre is vocational training provider committed to help people to reach their potential and be successful to achieve their career goals.

After this apprenticeship

Ongoing career development and progression opportunities upon successful completion of the apprenticeship.

Ask a question

The contact for this apprenticeship is: