Apprentice PR Account Executive

Summary

This is a brilliant opportunity to join a PR and comms agency that works with a mixed range of organisations across the education, construction, automotive, and public sectors. It would suit a proactive self-starter with excellent communication skills who enjoys connecting with new people and isn’t afraid to roll up their sleeves and get involved.

Annual wage: £16,770 a year
Minimum wage rates (opens in new tab)
Training course: Public relations and communications assistant (level 4)
Hours: Monday - Thursday: 9am - 5:30pm Friday: 9am - 4pm May work evenings and weekends to attend events and travel to support client activities.
37 hours a week
Possible start date: Monday 14 October
Duration: 1 Year 7 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

● Assist in planning and executing social media campaigns across various platforms.

● Support the administration and coordination of PR campaigns, including press releases, media lists, and client reports.

● Monitor and analyse media coverage and social media metrics.

● Draft content for social media posts, blogs, and press materials.

● Engage with media contacts and influencers to support PR activities.

● Participate in brainstorming sessions and contribute creative ideas for campaigns.

● Provide administrative support to account teams, including scheduling meetings and managing project timelines.

● Travel nationally and occasionally internationally to support client activities and attend events.

Where you’ll work

Cornwall Buildings, 45 Newhall Street, Birmingham

B3 3QR

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

PUBLIC RELATIONS COMMUNICATIONS ASSOCIATION LIMITED

Your training course

Public relations and communications assistant (level 4)

Equal to higher national certificate (HNC)

Course contents

Use IT systems and software to support campaigns.

Build stakeholder relationships including developing contacts within the media and presenting to them in both formal and informal settings.

Support campaigns by undertaking tasks such as desk research, event co-ordination, and database management to ensure compliance with agreed service or performance levels.

Produce written content such as news releases, articles, social media content, bulletins, and blogs, that is accessible to meet the needs of different audiences and channels.

Able to adapt communication styles as appropriate to the audience.

Support the production of non-written content such as film production management, producing short user generated style content, live video streaming, social image creation, and infographic production.

Distribute content using social media channels.

Use qualitative and quantitative research to analyse and evaluate public relations and communications activities and present findings to project stakeholders.

Analyse and interpret complex subjects through different communication channels and identify areas for improvement.

Input to and review communications programmes and plans with a focus on environmental, social and governance (ESG) principles.

Undertake risk assessment and provide information to support stakeholder planning and strategy.

Plan and deliver engagement activities for stakeholders, such as curating the content, supporting events, and collating feedback.

Proofread and edit communications materials such as news releases, graphics and video, and social media content.

Support team and colleague development through buddying or coaching.

Contribute to activities which focus on improving sustainability within the organisation.

Apply relevant legislation, regulations, codes of practice, and ethical guidance where appropriate to their work.

Your training plan

You will develop a wide understanding of Public Relations and the impact it has on businesses
As a Public Relations and Communications Apprentice, you will follow a Level 4 Public Relations Assistant apprenticeship standard, with a PRCA Qualification.
This will involve “on the job” training, virtual visits from an Apprenticeship Coach, an internal line manager to provide ongoing guidance, online learning, and creating a portfolio of evidence.
Apprentices are employed full-time with at least one day per week dedicated to apprenticeship coursework, including study and assignments.
Attendance to 50+ expert PRCA industry-training courses.
Functional Skills in maths and English if required.
The apprentice will be working towards an End-Point Assessment (EPA) which will determine if he/she has the knowledge, skills, and behaviours listed in the PR & Communications Assistant Standard.

More training information

PRCA is the training provider for this apprenticeship, as well as the largest membership and industry body for the PR & Communications industry.

Requirements

Essential qualifications

GCSE in:

English Language and/or English Literature (grade 4)
Maths (grade 4)

Desirable qualifications

A Level in:

English and Creative and/or Humanities subjects (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Analytical skills
Team working
Creative
Initiative
Personable
Adaptable
Proactive
Positive attitude
Eager to learn and develop

Other requirements

Other Desired Attributes: ● Excellent written and verbal communication skills. ● Ability to obtain a clear DBS check. ● Strong interest in news, media, and social media trends. ● Ability to write in proper English with strong attention to detail. ● Ability to work independently and as part of a team. ● Willingness to work towards obtaining a driving licence. ● Able to thrive in a fast-paced environment. ● Able to work with a large variety of people from different backgrounds. Note also, any graduates must have studied a degree that is completely different to PR, Communications, Journalism or Advertising degrees. An apprenticeship aims to learn/develop a considerable amount of new knowledge and skills.

About this company

Reeves is an independent, full-service PR and communications agency that works with businesses, organisations and brands that are the very best at what they do. We specialise in delivering communications services across the education, construction, automotive, and public sectors. We are an award-winning team and are recognised as PRCA Workplace Champions. Reeves is committed to creating a diverse environment and is proud to be an equal opportunity employer.

https://www.reeves.agency/ (opens in new tab)

After this apprenticeship

The successful candidate will have the opportunity to develop their skills and progress towards becoming a full-fledged Account Executive, handling their own clients and projects. Ongoing training and mentorship will be provided to support career development.

Ask a question

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