Lead Generation and Telemarketing Apprentice

Summary

Post holders will operate in a target-driven environment, focusing on lead generation and demonstrating adaptability within a team setting. They will work closely with the Directorate and other College staff, with responsibilities subject to review and adjustment by the line manager in response to evolving service needs.

Wage

£19,182 a year

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Applicants above the age of 21 will be paid according to the National Living Wage

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday, 08:30-17:00pm

37 hours a week

Start date

Monday 12 May 2025

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

Proactively make outbound calls to achieve and exceed targets.
Professionally manage inbound and outbound telephone, postal, and electronic enquiries from employers.
Execute diverse marketing campaigns, including cold calling, email, postal marketing, and newsletters.
Conduct targeted marketing campaigns through daily cold calling, email outreach, postal marketing, and newsletters.
Proactively reconnect with former employers to re-establish partnerships and opportunities.
Ensure all lead and campaign contact records are accurately maintained and up to date.
Generate and analyse reports from online databases and software to support marketing campaign management.
Ensure accurate data entry and maintenance within the CRM system for effective tracking and reporting.
Build strong, credible relationships with employers, establishing trust and rapport.
Invite existing and prospective customers to events and represent the organisation at external networking events.
Consistently meet and exceed agreed activity targets and key performance indicators (KPIs).

Where you’ll work

London South East College
Orpington Campus, The Walnuts,
Orpington, Kent
BR6 0TE

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

LONDON SOUTH EAST COLLEGES

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Level 3 Multi-channel Marketer apprenticeship standard, included Functional Skills in English and maths if required
Training to place in the workplace and at college
The role will be based at Orpington Campus
Training will take place at Bromley Campus
Training will take place every 2 weeks

Requirements

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Customer care skills
Problem solving skills
Administrative skills
Logical
Team working
Initiative
Patience
Good Telephone Manner

About this company

London South East Colleges (LSEC) is a leading further and higher education provider, with seven campuses across Bexley, Bromley, Greenwich, and Lambeth and c1000 staff. The College delivers a wide range of vocational courses, apprenticeships and degree programmes to over 13,000 students, designed to meet employer and industry needs.

http://www.lsec.ac.uk (opens in new tab)

After this apprenticeship

Possible future paths following successful completion include:

Administrative roles
Marketing roles
Progression onto a Level 4 Apprenticeship

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