Multi-Channel Marketer Apprenticeship

Summary

We are a forward-thinking property management company specializing in holiday lets and serviced accommodation in Liverpool. With ambitious growth plans, we’re seeking a passionate and creative Marketing Apprentice to play a pivotal role in driving our marketing strategies forward.

Annual wage

£14,000 a year

Minimum wage rates (opens in new tab)

Flexible Working Hours. Creative Freedom. Performance Bonuses. Equipment Provision. Paid Learning Days. Profit Share Opportunities.

Training course

Multi-channel marketer (level 3)

Hours

Monday - Friday - 9am - 4pm.

30 hours a week

Possible start date

Sunday 2 February

Duration

1 year 5 months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Email Marketing: Create and manage email campaigns for landlords, long stays, and both new and returning guests using tools like Mailchimp.
Social Media Management: Plan, create, and schedule engaging posts across platforms to enhance our online presence.
Sales Funnel Development: Design and optimize sales funnels to convert leads into clients.
Video Content Creation: Produce high-quality videos for marketing campaigns, social media, and client engagement.
A/B Testing: Experiment with different marketing approaches to identify what resonates best with our target audience.
Visual Content Creation: Work with VAs to develop 'how-to' documents, guides, and course materials.
Copywriting: Craft compelling emails, blogs, and ad copy to drive engagement and conversions.
Advertising: Learn and execute Facebook and Google Ads campaigns, focusing on ROI and audience targeting.
AI Tools: Leverage AI tools like ChatGPT to generate ideas, streamline tasks, and improve efficiency.
Innovative Marketing Techniques: Study and implement strategies inspired by Alex Hormozi and Rory Sutherland to elevate our marketing efforts.
Time Management: Take ownership of projects, manage deadlines, and deliver high-quality work independently.

Where you’ll work

110 BELGRAVE ROAD

AIGBURTH

LIVERPOOL

L17 7AH

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

ACCESS FURTHER EDUCATION LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

The Lexington, Liverpool, L3 1AP

Monday - Friday - 9am - 4pm

Requirements

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Analytical skills
Logical
Team working
Creative
Initiative
Patience

About this company

Orange Rentals offers premier Airbnb property management in Liverpool, streamlining your property rentals with our complete package of services from professional cleaning to guest management, ensuring maximum profitability with zero hassle for landlords.

https://orangerentals.co.uk/ (opens in new tab)

After this apprenticeship

Upon completing the Multi-Channel Marketer apprenticeship, apprentices will possess a solid foundation in marketing principles and strategies across multiple platforms. They will have developed skills in planning, creating, and delivering effective marketing campaigns that integrate digital, social media, and traditional marketing channels to achieve business objectives.

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