Media Account Executive Apprentice
TANK TOP MEDIA LIMITED
BIRMINGHAM, B9 4AA
Closes in 12 days (Monday 9 December)
Posted on 25 November 2024
Contents
Summary
Tank Top Media is an innovative and dynamic independent media planning and buying company based in Birmingham. We are passionate about the work we do. We are looking for someone to grow in our media team as a media account executive apprentice
- Annual wage
- £15,600 a year
- Training course
- Advertising and media executive (level 3)
- Hours
-
Monday - Friday, 9.00am - 5.30pm
37 hours a week
- Possible start date
-
Tuesday 28 January
- Duration
-
1 year 3 months
- Positions available
-
2
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
Role & responsibilities:
- Working directly with clients to plan, forecast and implement online and offline campaigns
- Regular reporting and presenting of campaign performance across multiple channels
- Analyse campaign results and related data to identify opportunities.
- Work directly with the delivery teams to plan and deliver campaigns.
- Assist in the management of day-to-day communications with the client.
- Industry Knowledge – always be looking at industry developments to inform colleagues and clients.
- Maintain a thorough understanding of your clients’ sector and market trends.
- Maintaining the agency’s high client retention rate by developing and fostering long lasting client relationships.
- Manage monthly client billing, liaising with finance to ensure accuracy.
- Contribute to new business pitches, working with Account ManagerDirector and delivery teams
Where you’ll work
124 ZELLIG BUILDING
THE CUSTARD FACTORY
GIBB STREET
BIRMINGHAM
B9 4AA
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED
Your training course
Advertising and media executive (level 3)
Equal to A level
Course contents
- Identify the ways in which creative and media can help organisations to achieve corporate objectives
- Dispassionately structure problems and approaches to solving them
- Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
- Make use of the systems and technologies that are used in agencies to help plan, budget and bill
- Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
- Manage timelines effectively, prioritising appropriately
- Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
- Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
- Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
- Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
- Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
- Ensures the delivery of that supply chain value, on time
- Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
- Communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority or Clearcast), suppliers (such as photographers or research companies); by phone, in meetings, through presentations, in emails and written documents such as agendas, competitive reviews, proposals, minutes of calls/meetings, status reports. Co-ordinate feedback.
- Apply their understanding of creative and production techniques to help the idea appear in the correct format
- Apply their understanding of the different elements of a creative idea to help evaluate the different elements and guide the execution phase to protect the most important ones
- Help obtain the right data
- Able to understand and report differences in ways competitor brands market themselves
- Ability to influence people e.g. clients to buy amended creative work or authorise a late invoice
- Coordinate responses to media owners and intermediaries (including automated platforms), helping manage all aspects of the process
- Apply their knowledge of media buying to communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority), media owners (such as commercial television channels, newspapers/magazines, billboard companies etc.), or media intermediaries/platforms (such as programmatic advertising platforms, Facebook, Google); by phone, in meetings, through presentations, in emails and written documents such as a media plan
- How to access the media metric data and report it accurately to the team regularly
- Help research how the message/creative idea might be best distributed to reach the target audience in the most effective way e.g. time of day, and make recommendations based on this
- How to negotiate for long term relationships
- Identify the ways in which creative and media can help organisations to achieve corporate objectives
- Dispassionately structure problems and approaches to solving them
- Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
- Make use of the systems and technologies that are used in agencies to help plan, budget and bill
- Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
- Manage timelines effectively, prioritising appropriately
- Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
- Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
- Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
- Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
- Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
- Ensures the delivery of that supply chain value, on time
- Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
Your training plan
Advertising & Media Executive Level 3 Apprenticeship Standard:
- An advertising and media executive will help with the day to day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager
- They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options
Training Sessions Overview:
- Seminar 1: Preparing for your apprenticeship
- Seminar 2: Preparing for your employer
- Seminar 3: Introduction to advertising
- Seminar 4: The foundation of advertising
- Seminar 5: Understanding commercial
- Seminar 6: Advertising campaigns
- Seminar 7: Advertising and Media standards & legislation
- Seminar 8: Principles of Project Management
- Seminar 9: Supply Chain Management
- Seminar 10: Principles of third party
- Seminar 11: The briefing and approval processes
- Seminar 12: The media buying process - TV
- Seminar 13: The media buying process – Out of home, Radio and Print.
- Seminar 14: Negotiation techniques
- Seminar 15: Data and media metrics
- Seminar 16: Data and media metrics – Practical Excel session
- Seminar 17: Media planning
- Seminar 18: Distribution of Creative through the appropriate channels
- Seminar 19: Evaluating campaign performance
For a full overview of the Advertising & Media Executive standard please click on the following link:
https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0
Requirements
Essential qualifications
GCSE in:
- English (grade C/4)
- Maths (grade C/4)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
- Communication skills
- Attention to detail
- Problem solving skills
- Presentation skills
- Number skills
- Analytical skills
- Logical
- Team working
- Initiative
About this company
Tank Top Media is an innovative and dynamic independent media planning and buying company based in Birmingham. We are passionate about the work we do. We help our clients navigate an ever-increasing and complex media landscape.
After this apprenticeship
Professional Development:
- As a media buying agency, Tank Top Media likely offers opportunities for employees to learn and grow in the field of media planning and buying
- This could include training, workshops, or access to industry events. We are members of the IPA and encourage our team to undertake training via the IPA training courses
Ask a question
The contact for this apprenticeship is:
THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED
The reference code for this apprenticeship is VAC1000288899.
Apply now
Closes in 12 days (Monday 9 December)
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