Digital Marketing Apprenticeship

Summary

You will have the opportunity to work on various marketing projects, including content creation, social media, digital advertising, and events. The role is perfect for someone who is eager to learn, enthusiastic about digital marketing, and ready to develop their skills in a fast-paced but supportive work environment.

Annual wage: £17,000 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday 8am- 4:30pm
37 hours a week
Possible start date: Friday 3 January
Duration: 1 year 3 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Create and execute targeted marketing campaigns to attract qualified candidates to our apprenticeship vacancies and digital skills bootcamps, including social media advertising, email marketing, content marketing and more.
Create and optimise ads on Meta (Facebook and Instagram) and TikTok to drive candidate attraction and engagement
Design and produce various marketing materials, such as brochures, flyers, presentations, and website content to effectively communicate the benefits of our programmes
Assist in planning and executing recruitment events such as careers fayres to connect with potential candidates and generate interest in our programmes
Develop case studies of learner success stories to showcase the positive impact of our apprenticeships and digital skills bootcamps, attracting potential candidates
Monitor Key performance indicators (KPIs) to measure the effectiveness of our marketing efforts and identify areas for improvement
Work closely with our recruitment, digital skills, and operations teams to ensure that our marketing activities align with overall business objectives

Where you’ll work

Pioneer House

Pioneer Court

Darlington

DL1 4WD

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Your apprenticeship training will be delivered in 2-day blocks every 4-6 weeks, this will be in our online classrooms via Microsoft Teams

Requirements

Essential qualifications

GCSE in:

English (grade 5)
Maths (grade 5)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Organisation skills
Strong writing skills

About this company

Baltic Apprenticeships are a national apprenticeship provider focused solely on tech and digital skills. We exist to address emerging digital skills needs and launch long-term careers through high-quality apprenticeship training. We're looking for a Content Marketing Executive to deliver quality written content that appeals to multiple audiences, acquires new customers and boosts brand awareness.

Company benefits

22 day annual leave plus Bank Holidays. An additional life event day. 2 additional Baltic Breather Days off per year. Regular Incentives. Regular Company events. Fantastic progression opportunities. Vibrant working environment.

After this apprenticeship

This apprenticeship provides the skills, qualification and experience you need to immerse yourself within an exciting, fast-moving industry and become an effective Digital Marketer

Ask a question

The contact for this apprenticeship is:

BALTIC TRAINING SERVICES LIMITED

Oliver Jackson

oliver.jackson@balticapprenticeships.com

The reference code for this apprenticeship is VAC1000288542.

Apply now

Closes in 16 days (Monday 9 December)

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After signing in, you’ll apply for this apprenticeship on the company's website.

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