Apprentice Marketing and Events Assistant

Summary

This is an exciting opportunity to work for The Andersen Group where you'll be part of a friendly and hardworking team. As a Marketing Apprentice you will work closely with our experienced team to develop your own personal skills and gain experience in many areas including PR, digital, GDPR and compliance, digital marketing and communications.

Annual wage

£9,984 to £17,846.40 a year

Minimum wage rates (opens in new tab)

The starting rate will be dependent upon your experience; the rate of pay may also increase subject to satisfactory employment as well as achievement of work and college targets.

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday - There will be occasional out of hours required.

30 hours a week

Possible start date

Monday 14 October

Duration

1 Year 9 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

The ideal candidate will be someone who will grow in their role with the potential to develop into a full Marketing Executive.

Main Duties:

Supporting the Marketing Manager across all areas including:

Be the first point-of-contact for all administrative marketing tasks
Dealing with customers over the telephone in a professional manner
Monitor emails and respond to customer enquiries
Design & artwork of adverts and products (Illustrator, Photoshop, InDesign)
Social media content and scheduling
Update the company website, ensuring maintenance of all web listings, imagery, descriptions, pricing and categories.
Website and social media analysis and media tracking
Work to deadlines/timescales
Using Microsoft Packages in particular Word, Outlook, Excel, Publisher and PowerPoint
Use Facebook, Twitter, YouTube, Instagram, Hootsuite and Wordpress
Use illustrator, indesign, photoshop and video editor Review, monitor and analyse online activity and provide recommendations and insights to others
Updating and tracking of the marketing pipeline
Generate ideas to increase communication activity across all channels
Photography and video of events, activities and products
Promotion of a variety of products and campaigns - Send mail shots by post and email
Research
Internal and external management and distribution of printed materials
Data handling including GDPR compliance checks and updates
Liaise with all departments across the organisation to gather, define, collate, schedule and assign work requests
Liaison with external marketing agencies, external supporters and events companies
Act as a Brand Ambassador, ensuring the brand is used correctly and consistently across the entire organisation and all stakeholders
Contribute to the development of marketing plans
Assisting all members of the team as and when required
Ensuring that the Policies of the Company are observed and that good practice is encouraged, particularly in the areas of Health & Safety, Equal Opportunities and confidentiality

As part of your contract of employment completion of the Apprenticeship Training Programme forms part of your duties as well as helping your personal and professional development; the requirements to complete the programme are as follows:

Attend and be punctual for all inductions, lessons and work-based training/support sessions.
Complete all required assignments
Build up your portfolio of evidence on-going
Access support from your tutor, assessor and manager, when required.

Essential skills:

Interest in marketing

Desirable:

We would prefer it if you have experience using the main social media platforms as well email and the web
We would prefer it if you have experience working in an office based, retail or customer focussed environment already
A or AS Level in Business / Media / English or BTEC National in Business / Marketing / IT
Other Marketing / Graphic Design / IT qualification preferable
Any other relevant qualification
Good MS office skills Word, Outlook, Excel, Publisher and PowerPoint
Digital organisational skills, including computerised file and folder organisation

Where you’ll work

Parkside

Cleckheaton

BD19 3RA

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

KIRKLEES COLLEGE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi Channel Marketer Level 3 Apprenticeship Standard:

You will contribute to the implementation of the Marketing strategy and plans and will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company

The Apprenticeship Standard will involve an End Point Assessment at the end of the programme; the independent external assessor will assess each element of the end point assessment and will then decide whether to award successful apprentices with a fail, pass, a merit or a distinction.

The end point assessment includes an assessment of all the requirements of the standard, including, competencies, knowledge and behaviours. It takes place in the final few months of the apprenticeship.

This End Point Assessment has 2 assessment methods:

Assessment method 1 - Written project report with presentation and questioning
Assessment method 2 - Interview underpinned by portfolio of evidence

Requirements

Essential qualifications

GCSE in:

Maths & English (grade 4/C or above)

Desirable qualifications

BTEC in:

ICT (grade Pass)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Logical
Team working
Creative
Initiative
Excellent timekeeping

Other requirements

Please contact Nichola Barnes at Kirklees College on E-mail: apprenticeships@kirkleescollege.ac.uk or 01484 437054. NO CONTACT should be made with the employer at this initial stage, the College is more than happy to help you with any queries you may have. This vacancy may close early if sufficient applications are received. Please ensure you apply early to avoid disappointment. Your employer will allow you time off for study.

About this company

George's Bistro & Bar is a contemporary tapas restaurant and quirky bar with brilliant night life in Cleckheaton. Our upstairs function & events hall, Mead Hall, provides a space perfect for wedding receptions, christenings, birthday parties, and any other event you may want to host. With original features mixed with modern aesthetics, and a second-story view of Cleckheaton, we guarantee your guests will leave with fond memories.

https://www.thegeorgecleckheaton.co.uk/ (opens in new tab)

After this apprenticeship

On successful completion of the apprenticeship this may lead to a permanent position with the employer and further progression

Ask a question

The contact for this apprenticeship is:

KIRKLEES COLLEGE

Nichola Barnes

apprenticeships@kirkleescollege.ac.uk

01484437054

The reference code for this apprenticeship is VAC1000277080.

Apply now

Closes in 15 days (Sunday 6 October at 11:59pm)

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