Content Marketing Apprentice (Fishtank Agency)

FISHTANK CREATIVE LTD

LOWER HOPTON, WF14 8HE

Closes in 13 days (Monday 14 October at 11:59pm)

Posted on 12 September 2024


Summary

Fishtank is a creative, digital and branding agency based in Mirfield. We specialise in communicating organisations’ stories that transform businesses’ messaging, delivering a proven sustainable ROI.

Annual wage
£15,000 a year

Minimum wage rates (opens in new tab)

Salary: £15,000 - £17,000

Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday - Dynamic timing, e.g. 8.00am - 4.00pm, 9.00am - 5.00pm etc.

40 hours a week

Possible start date

Monday 21 October

Duration

1 Year 6 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

  • Create content plans and strategies for clients across multiple platforms and verticals.
  • Take and edit high-quality photos for various platforms.
  • Engage with followers, respond to comments and messages, and foster a sense of community around the brands.
  • Monitor and analyse social media metrics to assess the effectiveness of campaigns, providing regular reports and actionable insights to optimise strategies.
  • Stay up to date with the latest social media trends, tools, and best practices, and implement them where appropriate.

Where you’ll work

SUITE 8 1812 BUILDING

WHEATL

HAGG LANE

LOWER HOPTON

WF14 8HE

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

ESTIO TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.
  • Your training plan

    This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

    More training information

    Estio apprenticeship training programmes are delivered virtually by our fully qualified and industry experienced training team. Using their expert knowledge, we’ve purposefully built our programmes around the real-world use of modern technology, so that the skills we create can be directly applied in the workplace.

    Throughout the apprenticeship learners receive coaching, help and guidance from a dedicated team who are there to ensure they get the most from their work experience.

    Successful completion of this apprenticeship gives you an accredited Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI, with training in how to:

    • Master the art of crafting compelling content tailored for diverse audiences and a variety of marketing channels, ensuring sensitivity and effectiveness in communication.
    • Analyse and integrate information from the multi-channel marketing landscape to inform and optimise both short-term tactics and long-term strategies.
    • Implement secure, innovative solutions using a broad spectrum of digital tools and platforms, ensuring seamless user experiences while achieving marketing objectives.
    • Conduct comprehensive reviews and analyses of multi-channel marketing activities, measuring success and providing actionable recommendations for enhancement.
    • Create and interpret insightful analytical dashboards utilising advanced digital tools, facilitating data-driven decision-making.
    • Strategically plan, execute, and manage comprehensive marketing campaigns across an array of digital and traditional media platforms.
    • Develop, understand, and apply marketing briefs and plans to ensure alignment with business objectives and brand consistency.

    Requirements

    Essential qualifications

    Other in:

    • 5 GCSE's including English Language and Maths (grade A*-C/9-4 or equivalent)

    Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

    Skills

    • Attention to detail
    • Analytical skills
    • Social media platforms
    • Proficient in photography
    • Proficient in video editing
    • Google/Microsoft suite tools
    • Creative thinker
    • Clear communicator
    • Adaptable

    Other requirements

    ● Excellent understanding of social media marketing principles and best practices. ● Active user on social media platforms, specifically IG Reels and TikTok, with knowledge of TikTok and Instagram and trends. Posting ability using Later.com, LinkedIn, Facebook, Instagram, TikTok, Pinterest.

    About this company

    Fishtank is a creative, digital and branding agency based in Mirfield. We specialise in communicating organisations’ stories that transform businesses’ messaging, delivering a proven sustainable ROI.

    After this apprenticeship

    • This role offers the potential for a permanent position upon successful completion of the apprenticeship, contingent on performance.

    Ask a question

    The contact for this apprenticeship is:

    ESTIO TRAINING LIMITED

    The reference code for this apprenticeship is VAC1000275678.

    Apply now

    Closes in 13 days (Monday 14 October at 11:59pm)

    When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.