Direct Consumer Revenue Apprentice

Summary

We have an exciting opportunity for a multi channel marketer apprentice. You will support the Direct to Consumer (D2C) team to increase sales volumes, revenue and profit contribution of subscriptions, products and event tickets by developing consumer-led strategies utilising all channels, including digital.

Annual wage: Competitive
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday, 9.00am - 5.30pm (including one hour unpaid lunch).
37 hours a week
Possible start date: Monday 14 October
Duration: 1 Year 6 Months
Positions available: 2

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Your duties will include:

Support the D2C team to:

Develop acquisition, engagement and retention strategies which are brand specific and audience-led to grow subscriptions, product sales and e-newsletter audiences to achieve and within budget through effective:
i. Acquisition marketing across all internal and external channels which reflects audience behaviour/need, content plans and seasonal opportunities, including sourcing of subscription gifts, creating partnerships, cross selling across relevant Kelsey and 3rd party audiences, and on-going testing.
Engagement and retention strategies including communication, added value offers and content, and on-going testing.
dentify and execute opportunities for digital marketing campaigns, including e-mail, SEO/SEM, PPC and social media campaigns to increase brand awareness, engagement and sales.
Customer data acquisition and management, utilising the SCV database and building consumer insight to support revenue growth.
Develop effective working relationships with the D2C Team
Performance analysis of all acquisition and retention campaigns, using the Kelsey Life Time Value model, and other KPI analysis by brand Vs budget and year-on-year, communicating results with recommendations for future activity via monthly updates.
Develop and implement general marketing opportunities for brands and co-ordinate and manage specific Kelsey-wide portfolio campaigns as required.
Develop and execute customer research to gain actionable insights, analyse results and present to team as required
Actively participate in Direct Consumer Revenue meetings and provide guidance from learnings, to the team as required
Ensure all subscription marketing, lead generation and all other relevant activity is fully GDPR compliant

Where you’ll work

The Granary, Down’s Court

Yalding Hill

Yalding

Kent

ME18 6AL

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

IPS INTERNATIONAL LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Our Multi-Channel Marketer apprenticeship programme offers a flexible and customisable delivery model that combines on-site and remote training and support. Learners will work closely with a dedicated assessor who will provide regular support through monthly remote visits and scheduled face-to-face meetings as needed. We also offer a purely remote delivery option that includes online learning materials, virtual classrooms, and regular remote support from the assessor.

Throughout the apprenticeship, learners will have access to a variety of learning resources and ongoing support from our experienced trainers. Our goal is to help learners build the knowledge, skills, and confidence they need to excel in their role as a multi-channel marketer and make a valuable contribution to their employer's business goals.

Requirements

Desirable qualifications

GCSE in:

Maths and English (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Analytical skills
Team working
Proactive
Interest in Digital Marketing
Interpersonal Skills
Results Orientated
Prioritise to meet deadlines
Ethic and focus on development
Strong Numeracy Skills
High proficiency in Excel

Other requirements

Enrolment onto your apprenticeship programme is subject to prior attainment checks, and your Personal Learning Record will be reviewed upon successful appointment. We are also obligated to follow the guidelines around eligibility, set out by the government apprenticeship funding rules. NB: Please include minimum qualifications (GCSE Maths and English grades) in your apprenticeship application. Tailor your application to the vacancy, dedicating 1-2 paragraphs for each question to demonstrate interest in the role and the company. **If you are unsuccessful, you will be automatically added to our Talentpool list where future vacancies will be sent to you. If you would like to opt out of this mailing list please select unsubscribe in the email.**

About this company

Media business with c.70 brands in many sectors including motoring, music, gardening, wellbeing and agriculture delivered across magazines, websites and events.

http://kelsey.co.uk (opens in new tab)

After this apprenticeship

Upon successful completion of the apprenticeship, there is a potential opportunity for a role within the Direct Consumer Revenue team and career opportunities within other areas of this exciting and growing media business.

Ask a question

The contact for this apprenticeship is:

IPS INTERNATIONAL LIMITED

Mandy Rai

mandyrai@ips-international.com

01634298808

The reference code for this apprenticeship is VAC1000275657.

Apply now

Closes in 11 days (Sunday 13 October at 11:59pm)

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