Advertising Account Executive Apprentice

Summary

An RBH Account Executive is a balancer. Providing an essential connection – being a client person and an RBH person, because this role sits invaluably between our clients and our internal departments. The core of the role lies in the interpreting of client needs and objectives and the fine-tuning of projects to meet them.

Wage

£18,000 a year

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The salary is bracketed £18,000 to £20,000

Training course

Advertising and media executive (level 3)

Hours

Monday to Friday - 9.00am to 17.30pm

37 hours 30 minutes a week

Start date

Tuesday 29 April 2025

Duration

1 year 3 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

An RBH Account Executive is a balancer. Providing an essential connection – being a client person and an RBH person, because this role sits invaluably between our clients and our internal departments.
The core of the role lies in the interpreting of client needs and objectives and the fine-tuning of projects to meet them. In practice, this involves helping in the management of campaigns and projects from the initial client challenge through to concepts, delivery and results.

Take verbal and written instructions from the client and accurately communicate them to each account team and internal team, updating systems and records as required
Prepare and deliver clear informative briefs to creative and project management teams, ensuring all information is accurate and all necessary supporting materials are provided
Present and sell-in proposals and creative work effectively, whether through written or verbal presentation and feedback to internal teams
Effective daily liaison with all relevant agency departments (creative, design, artwork, production, digital, social, PR and support services)
Effectively traffic the progress of projects through the Agency, updating schedules and debriefing account teams accordingly in a timely and concise manner, to ensure all tasks are completed within agreed timeframes.

Where you’ll work

DIDDINGTON FARM
DIDDINGTON LANE
MERIDEN
COVENTRY
CV7 7HQ

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Your training course

Advertising and media executive (level 3)

Equal to A level

Course contents

Identify the ways in which creative and media can help organisations to achieve corporate objectives
Dispassionately structure problems and approaches to solving them
Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
Make use of the systems and technologies that are used in agencies to help plan, budget and bill
Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
Manage timelines effectively, prioritising appropriately
Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
Ensures the delivery of that supply chain value, on time
Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words
Communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority or Clearcast), suppliers (such as photographers or research companies); by phone, in meetings, through presentations, in emails and written documents such as agendas, competitive reviews, proposals, minutes of calls/meetings, status reports. Co-ordinate feedback.
Apply their understanding of creative and production techniques to help the idea appear in the correct format
Apply their understanding of the different elements of a creative idea to help evaluate the different elements and guide the execution phase to protect the most important ones
Help obtain the right data
Able to understand and report differences in ways competitor brands market themselves
Ability to influence people e.g. clients to buy amended creative work or authorise a late invoice
Coordinate responses to media owners and intermediaries (including automated platforms), helping manage all aspects of the process
Apply their knowledge of media buying to communicate with clients, colleagues, regulatory bodies (such as the Advertising Standards Authority), media owners (such as commercial television channels, newspapers/magazines, billboard companies etc.), or media intermediaries/platforms (such as programmatic advertising platforms, Facebook, Google); by phone, in meetings, through presentations, in emails and written documents such as a media plan
How to access the media metric data and report it accurately to the team regularly
Help research how the message/creative idea might be best distributed to reach the target audience in the most effective way e.g. time of day, and make recommendations based on this
How to negotiate for long term relationships
Identify the ways in which creative and media can help organisations to achieve corporate objectives
Dispassionately structure problems and approaches to solving them
Manage projects using project management techniques in order to ensure campaigns are on track, e.g. accurate timing plans, and they are also successfully managing their to do list
Make use of the systems and technologies that are used in agencies to help plan, budget and bill
Produce professional communication e.g. correct names, spelling, grammar, branding on e.g. PowerPoint, emails, minutes, reports
Manage timelines effectively, prioritising appropriately
Apply knowledge of the interface and the dynamics of the different agencies (mainly media and creative) for a smooth flow of work
Adhere to the legislative regulations that apply in the advertising and media industry plus their own organisational policies and procedures
Demonstrate some upward, some supplier and client management around commercial realities e.g. a new digital opportunity or a TV production problem
Help solve practical and creative problems (e.g. report on consumer habits, gathering useful data around evaluation) within defined budgets and timescales, influencing outcomes without jeopardising relationships
Use third party management techniques combined with interpersonal skills (e.g. active listening, and influencing) to communicate effectively with all, e.g. coordinating response to a client brief
Ensures the delivery of that supply chain value, on time
Deploy the right digital medium to guarantee the most effective result e.g, using Google Analytics to check key words

Your training plan

Advertising & Media Executive Level 3 Standard –

An advertising and media executive will help with the day-to-day progress of the whole advertising process, from receiving the brief from the marketing team, including objectives, budget and timescales, through to the measurement of how effective the advertisement has been. In their daily work, they will interact with many other people, processes and systems. (For example, the client, 3rd party suppliers, the broad team at the agency.) They help campaigns move forward, coping with inevitable setbacks and changes in direction (some at the last minute), whilst showing collaboration and maintaining relationships with all. Usually, they report to an Account or Media Manager.

They usually specialise in one of two parts of the advertising process: the first is the process of producing the advertisement (creative); the second is the process of distributing the advertisement (media). Apprentices must therefore complete the core apprenticeship and one of these options.

Training Sessions Overview

Seminar 1: Preparing for your apprenticeship

Seminar 2: Preparing for your employer

Seminar 3: Introduction to advertising

Seminar 4: The foundation of advertising

Seminar 5: Understanding commercial

Seminar 6: Advertising campaigns

Seminar 7: Advertising and Media standards & legislation

Seminar 8: Principles of Project Management

Seminar 9: Supply Chain Management

Seminar 10: Principles of third party

Seminar 11: The briefing and approval processes

Seminar 12: The media buying process – TV

Seminar 13: The media buying process – Out of home, Radio and Print.

Seminar 14: Negotiation techniques

Seminar 15: Data and media metrics

Seminar 16: Data and media metrics – Practical Excel session

Seminar 17: Media planning

Seminar 18: Distribution of Creative through the appropriate channels

Seminar 19: Evaluating campaign performance

For a full overview of the Advertising & Media Executive standard please click on the following link:

https://www.instituteforapprenticeships.org/apprenticeship-standards/advertising-and-media-executive-v1-0

Requirements

Essential qualifications

GCSE in:

English (grade C/4)
Maths (grade C/4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Presentation skills
Team working
Initiative

Other requirements

The location of the office is remote - it will be preferred if you can drive or please research your journey to the location.

About this company

Creative first We call ourselves a creative-first agency, because creativity isn’t a bolt-on to what we do. It is what we do. All our work, not just our big brand campaigns but our insight and planning, our digital, SEO and our PR, is driven by brilliantly unconventional and always effective creative thinking.

https://rbh.co.uk/ (opens in new tab)

After this apprenticeship

RBH are committed to developing young talent and growing the team. This apprenticeship is part of that ambition.

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