Apprentice Marketing Officer

Summary

Have you got the right ingredients to promote yourself for this fantastic opportunity at a successful hospitality business? The White Lion, a historic coaching inn at the heart of a picturesque Cheshire village, is looking for an enthusiastic new recruit to showcase everything this popular pub has to offer.

Wage: £13,312 to £23,795.20 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday, 8.30am to 5.00pm.
40 hours a week
Possible start date: Monday 24 March
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

The team at The White Lion is excited to offer an opportunity for a motivated and creative Marketing Apprentice to gain valuable hands-on experience while helping us grow our presence online and locally; Key Responsibilities will include;

1. Content Creation:

Assist in creating engaging content, including photos, videos, and written materials, to promote our pub and events.
Learn how to maintain a consistent tone and style that reflects The White Lion’s brand.

2. Social Media Management:

Support the management of our social media platforms, including Instagram, Facebook, and Twitter.
Help plan and schedule posts, respond to customer enquiries, and monitor performance.

3. Website Updates:

Assist with updating and maintaining our WordPress website to ensure content is fresh and accurate.

4. Email Marketing:

Learn how to design and send email campaigns to promote special offers and events.
Help grow and manage our mailing list while ensuring GDPR compliance.

5. Search Engine Optimization (SEO):

Gain experience in SEO practices to improve our website’s visibility.
Learn how to use tools to conduct keyword research and optimize online content.

6. Blog Writing:

Assist in writing blog posts about our pub, local events, seasonal menus, and other engaging topics.

7. Public Relations (PR):

Learn how to build relationships with local publications, bloggers, and influencers.
Assist in writing press releases and identifying opportunities for media coverage.

8. Graphic Design (Optional):

Gain basic experience in designing promotional materials, such as posters and digital content, using tools like Canva.

9. Learning & Development:

Take part in training sessions and gain on-the-job experience to build your skills in marketing and communication.
Work with mentors who will guide and support your learning journey.

Where you’ll work

31 Main Road

Weston

Crewe

CW2 5NA

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

CHESHIRE COLLEGE SOUTH AND WEST

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

The candidate will follow a Level 3 apprenticeship programme and study towards a full standard as a Multi-channel Marketer. This training will be structured and delivered by Cheshire College – South & West. If you do not already hold GCSEs at grade A-C / 8-4 in English and Maths you will complete Functional Skills in the related subjects to attain Level 2 Functional Skills.

Requirements

Desirable qualifications

GCSE in:

English (grade C/4)
Maths (grade C/4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Administrative skills
Team working
Creative

About this company

The White Lion is a charming and welcoming Grade II-listed pub in the heart of the pretty village of Weston. Known for its excellent food, friendly atmosphere, and beautiful surroundings, it’s a hub for the local community and a destination for visitors. In addition to its excellent reputation for dining, weddings and other functions, the 17th century coaching inn also has 17 luxurious and well appointed, ensuite bedrooms.

After this apprenticeship

On successful completion of apprenticeship, a full-time position will be considered.

Ask a question

The contact for this apprenticeship is:

CHESHIRE COLLEGE SOUTH AND WEST

Sophie Cain

sophie.cain@ccsw.ac.uk

The reference code for this apprenticeship is VAC1000302003.

Apply now

Closes in 15 days (Monday 10 March at 11:59pm)

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