Apprentice (Marketing) Business Durham

Summary

As a Marketing Apprentice for Business Durham, you support the Marketing Manager and the other members of the marketing team in the effective implementation of Business Durham’s marketing and communications activities.

Wage: £14,526.20 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday, 9am - 5pm with the option of flexible and hybrid working.
37 hours a week
Possible start date: Monday 1 September
Duration: 2 years
Positions available: 1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you’ll do at work

• Learn how to support the implementation of a fully integrated marketing plan for Business Durham.

• Learn how to support the design and implementation of fully integrated marketing plans for a range of activities with particular emphasis on promoting Business Durham.

• Develop the skills to support all aspects of activity, including online, print, PR and copywriting, social media, event management, evaluation, marketing collateral stock control, etc.

• Understand how to work closely with the Digital Communications Executive in supporting the updating of new and existing websites and social media.

Where you’ll work

Salvus House
Aykley Heads
Durham
DH1 5TS

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

College or training organisation

GINGER NUT MEDIA LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

The training provider will deliver the teaching via an online classroom supported by a virtual learning environment

More training information

L3 Multi-channel marketer Apprenticeship Standard

Requirements

Essential qualifications

GCSE in:

English (grade 9-4)
Maths (grade 9-4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Problem solving skills
Team working

About this company

Durham County Council is the largest council in the North East, we employ over 16,000 people and have a budget of around £1.3 billion which helps us provide services for more than 513,000 people. We are a forward-looking council and recognise that we need passionate people who share our enthusiasm to deliver fantastic services to the people of County Durham.

http://www.durham.gov.uk (opens in new tab)

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

Progression opportunities will be available for the apprentice when they are ready and deemed capable

Ask a question

The contact for this apprenticeship is:

Durham County Council

Peter Kiernan

peter.kiernan@durham.gov.uk

The reference code for this apprenticeship is VAC1000305695.

Apply now

Closes in 4 days (Sunday 23 March)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

After signing in, you’ll apply for this apprenticeship on the company's website.

Company’s application instructions

Please use the ‘Person Specification’ section of your application form to demonstrate that you have the essential and where possible, desirable experience, skills, and knowledge. Candidates who do not evidence that they meet the essential qualifications and experience listed on the person specification will not be short-listed.

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