Sport and Leisure Digital and Marketing Apprentice

Summary

As a Digital Marketing Apprentice, you will create innovative marketing campaigns and promotions, stay informed about emerging digital trends to enhance campaign performance, be a key point of contact for day-to-day communication to our members, develop and monitor engagement across Tendring leisure’s social media platforms.

Annual wage: £12,347.44 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday. Shifts to be confirmed. Some weekend shifts maybe necessary for events.
37 hours a week
Possible start date: Saturday 1 March
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Supporting the Management team, in developing, expanding and maintaining Tendring Leisure’s social media channels and marketing promotions
Maintain and update the services internal/ external marketing, website and social media channels. Which will communicate information to members/prospective
Assist the Tendring Leisure Service with campaigns and events.
Review, monitor and analyse online activity across the website and social media channels.Keep up to date with new trends and development techniques
To assist with general marketing and notice board management around the centres
To utilise Canva, Adobe and other platforms to create Digital and internal/ external marketing content in line with Tendring Leisure’s brand guidelines
To use leisure management platforms to understand geographic targeted marketing
To assist the arrangement of internal/ external photo shoots/ short videos to enhance marketing design and increase awareness of the activities and leisure facilities
To assist with the presenting and communicating of promotions and adverts within magazines, billboard, lamppost banners, eco rollers, posters, bus stops and newspapers

Where you’ll work

Clacton Leisure Centre

Vista Road

CO15 6DB

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

COLCHESTER INSTITUTE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi-channel Marketer, Level 3 (A level)

The Multi-channel marketer Apprenticeship Standard at Level 3 combines the knowledge, skills and behaviours required of the standard and includes Functional Skills in maths and English if required.

Delivery will be in the workplace with an assessor or coach through a combination of assessing, coaching, training and mentoring.

The minimum duration on the apprenticeship is 12-18 months, with an additional 3 months for an externally assessed end point assessment. A maximum total of 21 months plus functional skills if required. Prior learning and experience will also be taken into consideration.

Requirements

Essential qualifications

GCSE or equivalent in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Presentation skills
Administrative skills
Analytical skills
Logical
Team working
Creative
Initiative

About this company

Local authority that covers the area of Tendring, Essex

http://www.tendringdc.gov.uk (opens in new tab)

Disability Confident

A fair proportion of interviews for this apprenticeship will be offered to applicants with a disability or long-term health condition. This includes non-visible disabilities and conditions.

You can choose to be considered for an interview under the Disability Confident scheme. You’ll need to meet the essential requirements to be considered for an interview.

After this apprenticeship

There are many opportunities for progression within Tendring District Council - many apprentices stay within the department they undertake their apprenticeship with others apply for positions and work in other departments. Many apprentices also progress onto a higher apprenticeship.

Ask a question

The contact for this apprenticeship is:

Tendring District Council

Ellie Vanstone

evanstone@tendringdc.gov.uk

01255 686709

The reference code for this apprenticeship is VAC1000293766.

Apply now

Closes in 10 days (Monday 20 January at 11:59pm)

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