Digital Marketing SEO Apprentice

Summary

Due to recent growth we are looking a Digital Marketing/ SEO Apprentice to join our team. Image+ offers a range of digital services including Website Design and Development, Bespoke Web Applications, Mobile Apps and Search Engine Optimisation.

Annual wage: £11,648 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: 4 day working week, shifts TBC.
35 hours a week
Possible start date: Monday 27 January
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Due to recent growth we are looking a Digital Marketing/ SEO Apprentice to join our team. Image+ offers a range of digital services including Website Design and Development, Bespoke Web Applications, Mobile Apps and Search Engine Optimisation. Our Clients include StellantisYou, Fraikin, BHSF, Hammonds Furniture and The Wave to name a few. Currently, we have a team of 17 full-time employees based in Coventry. The successful individual will benefit from a modern, smart office that overlooks the canal at the award-winning development Electric Wharf in Coventry.

SEO Apprentice, who will play a vital role in optimising our website and client websites to improve search engine visibility and drive organic traffic. Responsibilities will include:

Conducting keyword research and analysis
Optimising on-page and off-page SEO elements
Creating high-quality content
Monitoring and analysing website performance
Staying up-to-date with the latest SEO trends and best practices

A motivated and enthusiastic individual with a passion for digital marketing whose ideal skills include:

A strong understanding of SEO principles
Excellent communication and writing skills
The ability to work independently and as part of a team
A keen eye for detail
A desire to learn and grow
Previous experience advantageous

Where you’ll work

Image + Ltd, Unit 1, The Depot, Electric Wharf

Coventry

CV1 4JP

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE DEVELOPMENT MANAGER LTD

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi Channel Marketer Level 3 Apprenticeship Standard:

The successful candidate will undertake a fifteen-month, nationally recognised qualification through TDM. This is a work-based learning programme which will require commitment to block weeks in an online training room once every quarter working towards the qualification along with weekly off the job training and monthly coaching sessions.

You will be required to demonstrate through the standard that you meet all competencies and behaviours, which will lead to the achievement of the qualification.

You will have a designated mentor in the workplace to support your learning and at the end of the programme will be assessed via an external assessment body.

This is a Level 3 qualification.

Requirements

Essential qualifications

GCSE or equivalent in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Team working
Initiative
Attention to detail
Creative

Other requirements

Benefits: 3% pension contribution (with 5% personal contribution) 4 day working week (35 hours per week) Parking on site Company Health Cash plan Additional day off for your birthday Additional holiday days gained each full year of employment

About this company

Creative. Compelling. Conversational. We’re Image+, and we enjoy alliteration. We’re also a top-drawer design and development agency. We’ve undertaken hundreds of web design, brochure design, brand consultancy and app development projects, which have increased the reach – and enhanced the sales – of our clients. We do so by being open, friendly and creative: we’ll conduct a conversation with you, and figure out how to build what you need.

After this apprenticeship

Opportunity to progress to the next level apprenticeship for the right person.

Ask a question

The contact for this apprenticeship is: