Digital Marketing Level 6 Degree Apprenticeship

Summary

Your main aim is to support the promotion of Training 2000 as a leading provider of technical & professional training & apprenticeships in Lancashire and beyond. The role focuses on creating engaging written content, managing social media channels, and assisting with various events. You’ll also ensure that communications adhere to brand guidelines.

Annual wage: £20,000 a year
Minimum wage rates (opens in new tab)
Training course: Digital marketer (integrated degree) (level 6)
Hours: Mon-Fri, shifts to be confirmed
37 hours 30 minutes a week
Possible start date: Monday 13 January
Duration: 3 years 3 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Assist with the creation and editing of marketing content to ensure compliance with brand guidelines and company tone of voice.
Proofread and edit key company communications to ensure consistency and accuracy.
Draft PR and marketing materials for various platforms, including digital channels, press releases, news articles, case studies, and external publications.
Contribute to maintaining a consistent social media presence across platforms (X, Facebook, LinkedIn, Instagram, TikTok, etc.), including posts, ads, and promotions for events, vacancies, and company news.
Support in managing and updating the external website, tracking SEO performance and monitoring Google Analytics metrics.

Where you’ll work

TRAINING 2000 LIMITED, Harwood Street

Blackburn

BB1 3BD

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE DEVELOPMENT MANAGER LTD

Your training course

Digital marketer (integrated degree) (level 6)

Equal to degree

Course contents

Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing
Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign.
Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journey’s
Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.
Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours
Manage, plan, specify, lead and report on digital marketing projects.
Manage and optimise key channels and content within a digital marketing plan.
Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.
Apply a marketing mix / digital marketing mix to meet customer expectations.
Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI).
Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement.
Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions
Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.
Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.
Interpret, communicate and brief internal or external stakeholders on digital business requirements.

Your training plan

Digital Marketing Level 6 Degree Apprenticeship Standard:

Training is delivered by TDM, and the degree is awarded by Staffordshire University.
This is a work-based learning programme which will require commitment to dedicated training days in a virtual training room once every quarter along with weekly off the job training and monthly coaching sessions.
You will be required to demonstrate through the standard that you meet all competencies and behaviours which will lead to the achievement of the qualification. Training days will take place on TDM’s Virtual Learning Platform.
You will have a designated mentor in the workplace to support your learning and at the end of programme will be assessed via an external assessment body.

Requirements

Essential qualifications

GCSE or equivalent in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Organisation skills
Attention to detail
Team working
IT skills
Communication skills
Initiative

Other requirements

DBS required

About this company

First established in 1966, Training 2000 is a training provider offering business solutions, commercial courses and Apprenticeship programmes. In 2017, Training 2000 became part of the University of Central Lancashire (UCLan) meaning that apprentices have a direct progression pathway to a Degree Apprenticeship. The Vision To be Lancashire’s number one training provider Our Mission To deliver learning excellence, creating outstanding talent for the UK

After this apprenticeship

Full time role

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