Multi-Channel Marketer Apprenticeship

Summary

Excellent opportunity for someone to become part of a busy team, which handles all of the marketing and branding requirements for a medium sized distribution business. Providing support for many aspects of the marketing function and liaising with colleagues nationwide. Ultimately our aim is to increase brand awareness and exposure of the business.

Annual wage: £12,979.20 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Thursday 8.00am to 5.00pm Friday 8.00am to 4.00pm Up to 1 hour unpaid break through the day (including lunch)
39 hours a week
Possible start date: Monday 6 January
Duration: 1 year 6 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Assisting in maintaining and monitoring social channels
Create and implement the company’s e-marketing campaigns, collating results
Ensure website content is kept up to date
External and internal communication creation
Assist in the sourcing of workwear and promotional items
Ad-hoc market research projects
Assist in keeping our own brand product packaging and supporting documentation up to date
Provide assistance with any other marketing requirements

Where you’ll work

UNIT D4

WALTER LEIGH WAY

MOSS INDUSTRIAL ESTATE

LEIGH

WN7 3PT

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

WIGAN AND LEIGH COLLEGE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

On the job training and any other support that is required to assist the candidate to complete their qualification

More training information

The successful candidate will get the opportunity to work with a variety of software systems including Microsoft Word, Excel, Powerpoint, Canva, Adobe Packages, MailChimp, Campaign Monitor, SocialPilot, Word Press

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Math (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Problem solving skills
Presentation skills
Administrative skills
Team working
Creative
Initiative
Non judgemental
Patience
Physical fitness

Other requirements

The position is office based, living locally would help in terms of travel time and there will be long periods working on a computer

About this company

Established since 1999, we are a national distributor of specialist construction products with 6 locations across the UK, with Turnover of £20m and 50+ employees. Supplying over 6,000 products to builders merchants, civil engineering, groundworks, building and specialist contractors. The opportunity will be based at our spacious and well maintained Head Office at Leigh with onsite parking and close proximity to local transport links and local amenities.

After this apprenticeship

Support will be provided to ensure the candidate gains a good understanding of all aspects of the business and to become fully proficient in the role, with potential to move on to more senior roles in the future

Ask a question

The contact for this apprenticeship is:

WIGAN AND LEIGH COLLEGE

Gabriella

g.may@wigan-leigh.ac.uk

The reference code for this apprenticeship is VAC1000288342.

Apply now

Closes in 12 days (Thursday 5 December at 11:59pm)

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