Apprentice Marketing Assistant

Summary

The primary role of the Marketing Assistant Apprentice is to support customer focussed marketing activities that drive the demand for a product or service through raising awareness and/or perception. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems.

Annual wage: £11,648 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday to Friday, including evening and weekend work. Shifts tbc.
35 hours a week
Possible start date: Saturday 1 March
Duration: 1 year 4 months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Create and edit content in collaboration with senior colleagues for offline and/or digital marketing channels e.g. website, social media etc.
Edit and publish video content via social media or video-sharing platforms, e.g. LinkedIn, Twitter, Instagram
Specify, purchase and quality assure marketing goods and services from external suppliers e.g. place a brochure print order, book exhibition space, book media space
Source, store and organise marketing materials in line with regulations and legislation
Monitor and evaluate marketing delivery effectiveness by producing and interpreting reports
Use content management software to publish and refresh effective online content to engage with different customer segments
Use appropriate primary and secondary research methods (e.g. survey tools and desktop research) to gather marketing insight or evaluation to inform marketing decisions, planning and delivery
Monitor marketing expenditure and activities to a specified budget and plan, ensuring invoices are processed efficiently
Establish and maintain effective day-to-day relationships and communication between the marketing function and internal and external stakeholders to support marketing activities
Support with marketing administration e.g. organise an exhibition display, arrange a marketing meeting, organising an event

Where you’ll work

BANK STADIUM

BESCOT CRESCENT

WALSALL

W MIDLANDS

WS1 4SA

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

SPORT STRUCTURES EDUCATION COMMUNITY INTEREST COMPANY

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.
Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
Use research/survey software to gather audience insight and/or evaluation to support the project.
Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
Use software to design and create marketing assets to meet the technical specification.
Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
Use a website content management system to publish text, images, and video/animated content.
Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
Identify and use data and technologies to achieve marketing objectives.
Monitor and amend campaigns to meet budget requirements including time and monetary costs.
Review campaigns regularly to ensure effectiveness, to optimise the results.
Measure and evaluate campaign delivery to identify areas for improvement.
Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Level 3 Multi-Channel Marketer Standard
Highfield Functional Skills Level 2 in maths and English (if necessary)
Bespoke training programme that meets the standard criteria and is suitable to the employer and the requirements for the role

Requirements

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Team working
Creative
Initiative
Non judgemental

About this company

Walsall FC Foundation offers a variety of Health, Education, Social Inclusion, Football and Sporting Activities. Established in 1989, WFCF has built a reputation for quality and reliability. We offer a broad range of sport and physical activity services to schools in the Walsall Borough. Improving the quality of our delivery is at the heart of all development work at WFCF. Our drive is to make all the session we deliver of a good standard, whilst encouraging all staff to use their creativity to construct inspiring, engaging and challenging activity sessions for pupils. WFCF is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment.

After this apprenticeship

To gain full-time employment at Walsall FC Foundation.

Ask a question

The contact for this apprenticeship is:

SPORT STRUCTURES EDUCATION COMMUNITY INTEREST COMPANY

Scott Brotherton

scott.brotherton@walsallfc.co.uk

07754 824982

The reference code for this apprenticeship is VAC1000285400.

Apply now

Closes on Friday 31 January

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