Digital Marketing Apprentice

Summary

You will have the opportunity to gain valuable skills, knowledge and experience as you complete a Multi-Channel Marketer - Level 3 Apprenticeship. Duties will include Website management - keep websites up to date with the latest products & services and ensure fast & smooth experience for website users

Annual wage: £16,000 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: All details will be confirmed at interview
37 hours a week
Possible start date: Monday 28 October
Duration: 1 Year 4 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Search Engine Optimisation - optimise our websites for SEO, following SEO best practices; proactively research opportunities for SEO improvements and increase lead generation
Paid Media - manage Google Ads performance to increase lead generation whilst meeting the company’s budget; proactively research opportunities to increase lead generation through paid media and keep an eye on the competition
Email Marketing - create and execute email marketing campaigns in line with the company’s marketing plan, design digital content for successful email campaigns
Direct Marketing - help create and execute pre- and post-show marketing campaigns, assist with stand design, logistics of building & breakdown, and attend the show to support the sales team
Printed Media - design and print leaflets, brochures, business cards and any other promotional collateral
Creative Support - respond to support requests and assist customers with their design requirements pre and post-installation
Trade Shows - design and manage the booking, printing and all matters related to the show

Where you’ll work

253-255 GREAT LISTER STREET

BIRMINGHAM

B7 4BS

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

QA LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Why choose our Digital Marketing Apprenticeship?

QA’s Digital Marketing Level 3 apprenticeship provides a solid foundation of practical skills integral to becoming competent in fast-paced digital marketing roles. It is widely accepted that we are facing a severe crisis when it comes to the gap between digital skills needed by employers and available talent.

QA designed our workplace learning programmes to help organisations and individuals build in-demand digital marketing capabilities, both by finding and developing new talent and through the upskilling of existing teams.

QA’s Digital Marketing Level 3 apprenticeship programme enables the apprentice to:

Learn the necessary skills to enhance an organisation's digital marketing efforts, and prepare a business for the digital marketplace
Develop knowledge, skills and behaviours aligned to the Digital Marketer apprenticeship standard, being able to apply them in context

Gain the following qualifications upon successful completion of the programme:

Level 3 Digital Marketer Apprenticeship
Principles of Coding (BCS KM1)
Marketing Principles (BCS KM2)
Google Analytics Individual Qualification (IQ)

Tools and technologies learned:

Apprentices will learn to use Google Analytics, SurveyMonkey, WordPress, Hootsuite, Mailchimp, Canva, Powtoon, Moz, W3Schools, JDoodle and all the major social media networks

Requirements

Essential qualifications

GCSE in:

any 3 subjects (grade 4+ (A*-C))
Maths & English (grade 3+ (D or above))

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
Attention to detail
Organisation skills
Team working
Non judgemental

About this company

Hotel TV Company is a specialist supplier & system integrator of commercial TVs, TV Systems, In-Room Entertainment and other technology solutions across UK & Ireland. We are a small but very successful, vibrant company, dealing with a wide variety of clients in the hospitality, healthcare & retail sectors

Company benefits

21 days Annual Leave Free Tea & Coffee Company Pension scheme

After this apprenticeship

Upon successful completion of the apprenticeship, you will obtain a full-time role, with the option to move onto Level 6

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