Digital Marketing Apprenticeship

Summary

We are excited to offer an incredible opportunity for a motivated and creative individual to join the dynamic marketing team at Harbour Hotels as a Level 3 Digital Marketing Apprentice. In this role, you will play a key part in shaping the online presence of one of the UK’s most prestigious and fast-growing hotel groups.

Annual wage: £23,500 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday, 9:00am - 5:00pm.
37 hours a week
Possible start date: Wednesday 9 October
Duration: 1 Year 3 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Assisting in writing and designing marketing content for digital and print marketing channels, including but not limited to social media, website, email, flyers, brochures and magazines
Monitor the social media channels and interact with guests
Helping to generate reports from Google Analytics, Salesforce Marketing Intelligence and other digital platforms
Using the CMS Umbraco to keep the website up-to-date
Research information for articles on the website and trends for social media
Assist the Creative Manager on photo and video shoots when needed
Support with events at the hotels such as restaurant launches
Assisting in writing and designing marketing content for our digital and print marketing channels – this could include our email campaigns, website, paid and organic social media and print materials
Support with day-to-day administrative tasks that are essential for the smooth running of our marketing campaigns, such as updating contact lists, making print orders and proof-reading menus

Where you’ll work

Harbour House 60 Purewell

Christchurch

Dorset

BH23 1ES

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

Requirements

Essential qualifications

GCSE in:

English (grade 4)
Maths (grade 5/C)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Analytical skills
Logical
Creative
Eager to learn

About this company

Whether customers are looking for a luxurious treatment close to home, day trip, or weekend wellness break by the sea, their hotels are home to some of the UK's best spas!

https://www.harbourhotels.co.uk/ (opens in new tab)

After this apprenticeship

Upon completion of the apprenticeship you may be offered a full time position.

Ask a question

The contact for this apprenticeship is:

BALTIC TRAINING SERVICES LIMITED

Megan Bell

megan.bell@balticapprenticeships.com

01325 731 053

The reference code for this apprenticeship is VAC1000277916.

Apply now

Closes in 19 days (Tuesday 8 October)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

After signing in, you’ll apply for this apprenticeship on the company's website.

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