Multi Channel Marketing Apprentice

Summary

In this apprenticeship role you will assist in all aspects of the marketing, sales and client services teams’ functions alongside studying for a Level 3 Multi Channel Marketer. You will contribute to the customer journey from lead generation, through the sales process, to client onboarding, satisfaction and retention.

Annual wage

£22,000 a year

Minimum wage rates (opens in new tab)

£22k-24k

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday 9am to 5pm

37 hours a week

Possible start date

Tuesday 15 October

Duration

1 Year 6 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

●Support the marketing team in the planning, preparation, coordination and follow upof lead generation activities such as events, conferences, speaking engagements and webinars.
● Attend and contribute towards marketing meetings including the marketing metrics meeting. Understand campaigns, contribute to the marketing plan and decisions based on campaign data outcomes.
● Manage the inventory of event merchandise and collateral by keeping an up-to-date stocktake, ensuring items falling under minimum stock levels are restocked.
● Ensure event equipment, merchandise and collateral are properly stored.
● Help to develop event marketing activity such as flyers, brochures and social media content as well as marketing campaigns to ensure maximum attendance and engagement.

Sales team accountabilities
● Assist the sales team in lead generation, lead follow up and client management conversations, enabling them to bring in new business and process renewals in a timely manner. e.g. contract and service order form creation.
● Facilitating and scheduling sales calls, demos, training sessions and renewal meetings as required by the team.
● Manage data input in Pipedrive (sales CRM), spreadsheets and other documentation ensuring all communications and activities are logged, and that information is accurate.
● Provide ad hoc assistance to the sales team members with administrative tasks.

Where you’ll work

POLICY IN PRACTICE

1 HORSE GUARDS AVENUE

LONDON

GREATER LONDON

SW1A 2HU

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

JUST IT TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Multi Channel Marketer Level 3 apprenticeship standard

You will receive full training and support from the Just IT
Apprenticeship team to increase your skills
Your training will include gaining internationally recognised Level 3 qualification

Requirements

Essential qualifications

GCSE in:

English (grade 4/C and above)
Math (grade 4/C and above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Team working
Creative

About this company

Policy in Practice is a social policy software and analytics company working with councils, government, housing providers and community organisations. We are a team of policy experts who combine cutting-edge tech, insightful data and expert analysis. We help organisations analyse the impact of policy, identify and engage the people impacted, and track the effectiveness of interventions.

https://policyinpractice.co.uk/ (opens in new tab)

After this apprenticeship

Potential permanent role after completion of the apprenticeship for the right candidate

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