Apprentice Multi-Channel Marketer

Summary

Known for our exclusive rum collection & immersive experiences, we are seeking an apprentice to help grow our brand & online presence. You’ll support the creation & execution of marketing campaigns across multiple platforms, help grow our social media, develop content, analyse data, & drive customers to our store.

Annual wage: £13,312 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Shifts to be agreed, will include weekends. 35 hours paid with unpaid lunch breaks.
40 hours a week
Possible start date: Tuesday 1 October
Duration: 1 Year 10 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Key Responsibilities

● Support marketing campaigns: Assist in the planning, coordination, and execution of marketing activities to attract and retain customers both in-store and online.

● Create content: Contribute to the creation of innovative content, including video, images, and copywriting, that supports our marketing campaigns.

● Social media management: Help manage our social media platforms, generating engaging posts and growing our online community.

● Data analysis: Learn how to use data tools to record, interpret, and analyse campaign performance, identifying areas for improvement.

● Project management: Assist in managing marketing assets, ensuring they are legally compliant and aligned with Villains Rum’s brand guidelines.

● Stakeholder engagement: Work with internal and external stakeholders to deliver marketing briefs on time and within budget.

● Content management: Use content management systems to publish and manage our online content, ensuring a cohesive brand presence.

● Customer engagement: Use customer insight tools to understand our audience and help tailor campaigns to their needs.

● Campaign monitoring: Track and measure the effectiveness of marketing campaigns, providing suggestions for optimisation.

As part of your Multi-Channel Marketer apprenticeship, you’ll study the following key areas:

● Campaign Development: Learn how to develop and interpret marketing briefs and coordinate campaigns across multiple channels (online and offline).

● Content Creation: Develop creative approaches using video, images, and persuasive copywriting, ensuring content aligns with the brand.

● Research & Data: Use survey and research tools to gather audience insights and analyse campaign data to optimise performance.

● Marketing Technology: Build and implement multi-channel campaigns using the latest technology and software tools to achieve marketing objectives.

● Budget & Time Management: Monitor and amend campaigns to meet budget requirements and ensure timely delivery.

Where you’ll work

14 Little Stonegate

York

YO1 8AX

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

STRAIGHT A TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

You will complete the Level 3 Multi-Channel Marketer Apprenticeship Standard
Functional Skills in English and maths if required
The apprenticeship delivery and final exams will take place remotely

Requirements

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Organisation skills
Analytical skills
Team working
Creative
Multi-task
Positive
Enthusiastic

Other requirements

Should have a passion for marketing and a desire to learn and develop skills across multiple channels. Interest in social media and content creation, with a creative mindset for generating engaging and innovative posts. You will be required to work from the shop.

About this company

A small family business with a passion for artisan booze running a successful market stall in York city centre for 6 years. Our brands include Villains Rum & Fairytale Gin.

http://www.fairytaleemporium.com (opens in new tab)

After this apprenticeship

Potential for permanent position.

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