Content SEO Apprentice

Summary

Start your career as a Content SEO Apprentice at Green Ginger Digital. Dive into digital marketing, enhance client visibility, and kick-start your career in a dynamic, supportive environment!

Annual wage: £11,648 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Friday, 9.00am - 5:00pm.
35 hours a week
Possible start date: Tuesday 8 October
Duration: 1 Year 9 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Execute on-page optimisations across Green Ginger's SEO client portfolio
Creating, editing, and publishing high quality editorial, ecommerce and blog content
Implement changes in content management systems e.g. WordPress, WooCommerce, Shopify
Collaborate with developers and product teams to implement necessary features and changes
Support the wider team with performance communication with confidence in both written and verbal communication
Support with the creation of content marketing plans and monthly reports, aligned with the goals and KPIs of each client, executing on time and with acute attention to detail
Monitor and analyse organic search performance data, identifying issues and opportunities relevant to client objectives
Proactively escalating performance challenges with a solution-based approach.
Conduct research into competitor activity and trending insights, utilising industry tools such as AHRefs, Search Console, and Keyword Planner
Keep up to date of the latest search engine guidelines, news, trends, techniques and technologies to ensure ongoing SEO best practice at Green Ginger Digital
Suggest new ideas to improve rankings and identifying new keyword opportunities to rank to improve SEO traffic for clients
Ad hoc tasks and support as required for the business

Where you’ll work

1 Zarya Court

Grovehill Road

Beverley

HU17 0JG

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

HULL BUSINESS TRAINING CENTRE LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Advanced Level Apprenticeship in Multi-Channel Marketing consisting of:

Level 3 Diploma in Multi-Channel Marketing
Level 2 Functional Skill in Maths (if applicable)
Level 2 Functional Skill in English (if applicable)

You will be required to attend a half-day session with HBTC where you will work towards any functional skills (where needed) that you have to take. Additional off the job training will also be required as part of the Apprenticeship There will also be an end point assessment.

Requirements

Essential qualifications

GCSE or equivalent in:

English (grade 4)
Maths (grade 4)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience

About this company

When you choose Green Ginger Digital, you’re investing in a boutique agency with a team of SEO, PPC, Paid Social and strategic specialists. You’ll receive director-level support tailored to your business goals and acquisition strategy. Fed up with haphazard and inefficient digital campaigns? As part of our valuable partnership, you can say goodbye to off-the-shelf marketing models, speaking to a different person every time, and impenetrable jargon that leaves you clueless. Instead, you can expect constructive conversations, tactical ideas, flawless execution and measurable results. Whether you want to launch a start-up or take your business to the next level, we’re ready to make it happen.

https://greengingerdigital.com/ (opens in new tab)

After this apprenticeship

After the Apprenticeship, there may be an opportunity for you to advance in the workplace or go on to higher education.

Ask a question

The contact for this apprenticeship is:

HULL BUSINESS TRAINING CENTRE LIMITED

Mackauly Coates

mackauly@hbtc.co.uk

01482 211714

The reference code for this apprenticeship is VAC1000275551.

Apply now

Closes in 18 days (Monday 7 October at 11:59pm)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

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