Digital Marketing Associate Apprentice

INITIALLY LONDON LIMITED

London, SW6 4TJ

Closes in 19 days (Saturday 5 October at 11:59pm)

Posted on 5 September 2024

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Summary

We are looking for a passionate, creative and technologically curious person to implement the company’s digital marketing strategy. This entails analysing Google Analytics & Ads data, writing blogs, researching competitors, building & maintaining email marketing lists, creating content for our social media platforms & engaging with our communities.

Annual wage
£15,600 a year

Minimum wage rates (opens in new tab)

£10.00 per hour for 16-19 year olds £11.00 for 20+

Training course
Multi-channel marketer (level 3)
Hours
10.00am to 4.00pm for five days/week in our studio (no hybrid working) with overtime during business season. 45 minutes paid lunch break.

30 hours a week

Possible start date

Monday 7 October

Duration

1 Year 6 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

In this Digital Marketing role, your job responsibilities  will include the following, initially with supervision but  with the objective of transferring full responsibility over  the term of the apprenticeship: 

  • Developing a monthly marketing plan for the  business
  • Providing market research, forecasts, competitive  analyses and consumer trends
  • Working with our creative team to curate  photographic and video content for website, digital  marketing and social media marketing initiatives
  • Composing and posting online content on the  company’s social media accounts, and engaging  regularly with our community
  • Working with the company director to design and  distribute monthly newsletters and fortnightly  targeted marketing emails to the retail and wholesale  client base
  • Producing and distributing media packs and  marketing decks to strengthen the company’s brand  name and presence in the market
  • Planning paid media campaigns alongside our  external digital marketing company
  • Evaluating and providing insights into paid  advertising campaign performance including  development of audiences, campaign messaging,  budgeting and reporting on ROAS and other key  indicators
  • Developing thorough knowledge of, and expertise in,  digital and email marketing tools including Google  Analytics, Google Ads, Klaviyo, Facebook Business  Manager, Pinterest, Tiktok and more.
  • Uploading content to our Google merchant page
  • Writing weekly SEO content on our blogs, website  pages and social media pages
  • Responding to marketing queries via phone, email,  or social media
  • Working directly with clients who call or visit 

Where you’ll work

19A Heathmans Road

Ground Floor

London

SW6 4TJ

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BOOM TRAINING LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

    • Your training plan

    Level 3 Multi-channel Marketing Standard, which includes:

    • Study modules covering Skills, Knowledge, and Behaviours in Finance
    • You'll have a personal assessor to guide you through your training
    • You will attend 1:1 sessions with your assessor every 2/3 weeks
    • Occasional group classes with other learners
    • Functional Skills English and Maths if required
    • End Point Assessment (online)
    • You'll study all aspects of Marketing including SEO, Strategy, Data Analytics, AI, PPC, Social Media, Campaigns and much more!

    www.boomtrainingltd.co.uk/courses

    Requirements

    Desirable qualifications

    GCSE in:

    • English (grade 4/C or above)
    • Maths (grade 4/C or above)

    Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

    Skills

    • IT skills
    • Attention to detail
    • Creative
    • Reliable
    • Passion for Social Media

    About this company

    We're the UK's only full-service monogramming company specialising in classic accessories, gorgeous home linens and gifts for all occasions that wear our fabulous embroidered and laser-etched monograms.Initially London originally started in a basement and is now based in a busy studio in West London with a team of skilled creatives who design, etch and embroider, making each order as it arrives, completely bespoke. Initially London's monograms have been featured in Tatler, Vanity Fair, Forbes, Country Life, Country & Town House, The Sunday Times, The Daily Mail, The Telegraph, The Evening Standard and more.

    http://www.initiallylondon.com (opens in new tab)

    After this apprenticeship

    • There is a full time position (40 hours per week)  available, the salary would be the voluntary London  Living Wage which at the moment is £27,352

    Ask a question

    The contact for this apprenticeship is:

    BOOM TRAINING LIMITED

    Amy Gould

    amy@boomtrainingltd.co.uk

    02380004210

    The reference code for this apprenticeship is VAC1000275076.

    Apply now

    Closes in 19 days (Saturday 5 October at 11:59pm)

    When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.