Marketing Apprentice

Summary

As a Marketing Apprentice you will support the Marketing Team in the execution of marketing strategies and campaigns that promote college courses, activities and services. The role will provide hands-on experience in various aspects of marketing, including event coordination, market research and content creation.

Annual wage

£12,718 a year

Minimum wage rates (opens in new tab)

£12,718 - £22,733 per annum.

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday 8.30am to 5pm.

37 hours a week

Possible start date

Tuesday 1 October

Duration

1 Year 6 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Work closely with the Marketing Department to support on campaigns and events that promote the college
Assist in the planning, promotion and execution of college events, including open days, new student events and Apprenticeships Unlocked
Support with on-site event logistics, including setting up marketing materials, greeting guests and providing tours
Conduct research on industry trends and target audiences, to help inform strategies
Track application numbers to highlight areas of the college that may require marketing support
Provide support in the creation of digital content, including videos and graphics
Monitor the storage and movement of all marketing collateral, including banners, merchandise and print materials
Work closely with college departments to align marketing campaigns with college objectives
Assist with day-to-day administrative tasks, such as updating contact lists and reports

Where you’ll work

North Road

Poole

BH14 0LS

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BOURNEMOUTH AND POOLE COLLEGE, THE

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Level 3 Multi-channel Marketer Apprenticeship Standard
https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer-v1-0
Functional Skills up to Level 2 in English and Maths as required

Requirements

Essential qualifications

GCSE in:

4 GCSEs including English and Maths (grade 5 or above)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Number skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience

Other requirements

Applicants will go through the employer recruitment process for application and interview. The successful candidate will also be required to apply and attend an academic interview for the apprenticeship programme.

About this company

At Bournemouth & Poole College our staff are passionate and committed to achieve the very best outcomes for our students – we transform lives. We recognise and value our people as our most important asset in achieving each of the strategic outcomes within our College’s Strategic Plan. We believe it is through our people that an excellent student experience will be delivered, and this will have a positive impact in our local community. We value inclusion and we are committed to the promotion of equality, diversity, and inclusion, ensuring we have a diverse, skilled, and motivated workforce who are empowered and engaged. This makes our College a unique, vibrant and rewarding place to work.

https://www.thecollege.co.uk/college/ (opens in new tab)

After this apprenticeship

This is a fixed term contract with the potential of employment at the college.

Ask a question

The contact for this apprenticeship is: