Digital Strategist Apprentice

Summary

Role Overview: As a digital strategy apprentice at Success Local, you will play a pivotal role in shaping and executing marketing strategies that drive tangible results for our clients. Leveraging your expertise in SEO and PPC, you will review performance, identify opportunities for optimisation, and develop innovative strategies to maximise ROI.

Annual wage

£15,000 a year

Minimum wage rates (opens in new tab)

Wage may rise to as high as £20,000 P/A

Training course

Digital marketer (integrated degree) (level 6)

Hours

Monday to Friday, shifts to be confirmed.

38 hours a week

Possible start date

Monday 30 September

Duration

3 Years 4 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Client Engagement: Collaborate with account managers to understand our clients' objectives and identify how digital marketing can help achieve their goals
Utilising Industry Tools: Use tools such as Ahrefs, Google Search Console, Google Trends, Google Analytics, Meta Ads, Google Ads, and Keyword Planner to identify growth opportunities in client campaigns
Strategy Development: Translate insights from these tools into a schedule of actionable activities
Campaign Implementation: Implement SEO, paid search, and paid social campaigns based on your strategies
Team Collaboration: Work with account executives and web developers to ensure the seamless execution of your strategies

Where you’ll work

Success Local Ltd, Unit 2, Swift Park, Old Leicester Road

Rugby

CV21 1DZ

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THE DEVELOPMENT MANAGER LTD

Your training course

Digital marketer (integrated degree) (level 6)

Equal to degree

Course contents

Develop and critically apply the concepts, principles and theories of marketing relevant to the interdisciplinary topics of digital marketing

Apply the 4 marketing principles (product, price, place, promotion) and considerations of the business / marketing campaign.

Write and create content for the different audiences, online channels and create clear “Call to Actions” and user journey’s

Demonstrate how to promote and apply content marketing effectively through the appropriate media channels, relationship management systems and communication platforms to ensure brand and cultural awareness are maintained throughout marketing strategies.

Select a variety of appropriate research methodologies, platforms and technologies to synthesise information and apply to the organisation’s digital marketing strategies, drivers and customer behaviours

Manage, plan, specify, lead and report on digital marketing projects.

Manage and optimise key channels and content within a digital marketing plan.

Manage interfaces and the supply network of the organisation and customer by applying the appropriate E-commerce strategies and models available and whenever appropriate taking global engagements into account.

Apply a marketing mix / digital marketing mix to meet customer expectations.

Accurately observe, record and draw conclusions from all types statistical analysis of campaign performance, recognising inherent uncertainties and limitations with financial and budgetary requirements to demonstrate Return on Investment (ROI).

Engage communities through Email Marketing and Social Media to stimulate and encourage communication through positive discussion and engagement.

Apply the appropriate tools for a data-led approach to analyse marketing information and platforms, data and social media and recognise what is actually important for insights and optimisation to provide solutions for marketing decisions

Contribute to business, planning and marketing strategies to recognise and respond quickly to opportunities and customer requirements whilst embracing change.

Identify, recognise and understand internal and external business intelligence and factors that may impact future operations.

Interpret, communicate and brief internal or external stakeholders on digital business requirements.

Your training plan

Digital Marketer Degree Level 6 Apprenticeship Standard
Bachelor Degree in Digital Marketing
Training schedule has yet to be agreed. Details will be made available at a later date

Requirements

Essential qualifications

GCSE or equivalent in:

Maths (grade 4)
English Language (grade 4)

Desirable qualifications

Other in:

Multi Channel/Digital Marketer Level 3 (grade Pass)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Analytical skills
Creative
Initiative

Other requirements

Can you get to the office location?

About this company

At Success Local, we are a digital marketing agency that offers ambitious businesses the tools they need to succeed online. From bespoke WordPress websites, to search engine marketing and social, we can help you to capitalise on the opportunity that digital presents for your business.

After this apprenticeship

A full-time role within the business and the opportunity to progress into other areas of the business as appropriate.

Ask a question

The contact for this apprenticeship is: