Marketing Apprenticeship

GENUINE CASE COMPANY LIMITED

NANTWICH, CW5 7HH

Closes in 18 days (Saturday 12 October)

Posted on 29 August 2024

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Contents

Summary

You will be at the forefront of promoting the business and play a leading role across all the digital and traditional marketing activities. The role offers great variation each day and you take a lead in creating content and managing campaigns.

Annual wage
£13,312 a year

Minimum wage rates (opens in new tab)

Training course
Multi-channel marketer (level 3)
Hours
Monday - Friday 9.00am - 5.00pm

40 hours a week

Possible start date

Saturday 19 October

Duration

1 Year 3 Months

Positions available

1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

They will work with the existing team to help grow JCB phone’s brand presence, digital community, and ultimately online sales.

Social:

  • Help run and manage organic social media content
  • Reply to comments and react on influential posts
  • Create content, campaigns and fun community posts
  • Drive the social calendar with regular posts
  • Collab with influencers and potential partners

Customer service:

  • Reply to customers emails from the site
  • Respond to customers on marketplaces
  • Respond to customers on social media via comments or direct messages
  • Respond to customer reviews on Trustpilot

CRM:

  • Build emails to go along with current content strategy
  • Manage a sent calendar
  • Help manage and create flows for abandoned carts and signups
  • Grow the CRM community base

Website and Merchandising:

  • Help keep the website up to date
  • Carry out basic SEO tasks
  • Manage stock and pricing across websites and marketplaces

Marketplaces:

  • Manage listings across Amazon and Ebay
  • Engage in promotional campaigns

Sales and Growth:

  • Help drive sales across all digital platforms
  • Come up with campaigns to bring in new customers

Reporting:

  • Create weekly reports for all the above areas and report to higher up

Where you’ll work

SOUTHLANDS

WYBUNBURY LANE

STAPELEY

NANTWICH

CW5 7HH

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

LIFETIME TRAINING GROUP LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents
  • Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • Use research/survey software to gather audience insight and/or evaluation to support the project.
  • Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • Use software to design and create marketing assets to meet the technical specification.
  • Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • Use a website content management system to publish text, images, and video/animated content.
  • Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • Identify and use data and technologies to achieve marketing objectives.
  • Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • Review campaigns regularly to ensure effectiveness, to optimise the results.
  • Measure and evaluate campaign delivery to identify areas for improvement.
  • Use data analysis tools to record, interpret and analyse customer or campaign data.

    • Your training plan

    This training plan has not been finalised. Check with this employer if you’ll need to travel to a college or training location for this apprenticeship.

    Requirements

    Desirable qualifications

    GCSE in:

    • English (grade C/4)
    • IT or Digital Related Qualification (grade C/4)
    • Maths (grade C/4)

    Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

    Skills

    • Communication skills
    • Attention to detail
    • Organisation skills

    About this company

    The company sell and distribute durable smartphones and cases for people who work or play in rugged, extreme conditions.

    https://www.jcbphone.com (opens in new tab)

    After this apprenticeship

    Possible full-time role upon successful completion of the apprenticeship.

    Ask a question

    The contact for this apprenticeship is:

    LIFETIME TRAINING GROUP LIMITED

    The reference code for this apprenticeship is VAC1000273724.

    Apply now

    Closes in 18 days (Saturday 12 October)

    When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

    After signing in, you’ll apply for this apprenticeship on the company's website.