Content Creator Apprenticeship

Summary

Baltic Apprenticeships are thrilled to offer an opportunity for someone to join the Corporate Comms & Digital team at Ibstock – A leading building materials manufacturer. This role will provide you with a chance to learn about the principles of internal communications as well as getting involved with their digital marketing communications.

Annual wage: £19,000 a year
Minimum wage rates (opens in new tab)
Training course: Content creator (level 3)
Hours: Monday - Friday 9 AM - 5 PM
37 hours a week
Possible start date: Wednesday 2 October
Duration: 1 Year 3 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Draft and edit written copy for use on their intranet, Ibstock’s website and social media channels
Create a range of content and assets using creative design tools to cover a range of different audiences
Edit video content for internal and external use
Capturing photography and videos across our multiple site locations, or at key events to use internally and externally
Support with varied internal and external initiatives and events
Support the maintenance and development of Ibstock’s intranet and website
Support the maintenance of the Digital Asset Management System
Stay updated with the latest marketing trends and adapt strategies accordingly to enhance outreach and engagement
Creating content for their website, making sure it's all SEO related
Using MailChimp for sending content to their mailing list for events - analysing ang suggesting improvements

Where you’ll work

Leicester Road

Ibstock

Leicestershire

LE67 6HS

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

BALTIC TRAINING SERVICES LIMITED

Your training course

Content creator (level 3)

Equal to A level

Course contents

Interpret the aims of the brief.

Research ideas and concepts to meet the brief.

Evaluate brand requirements and brand guidelines.

Prepare a mood board or other visual aid for the content to be created.

Present ideas, pitches and proposals for creative content to be further developed.

Storyboard and outline script their ideas for content to be developed.

Interpret data, consider its integrity and use it to inform content.

Develop accessible written content for different platforms and devices.

Apply best practice and inclusive language when creating content.

Write and edit copy or scripts for use on different channels and platforms.

Create or capture visuals and audio using standard packages and equipment.

Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.

Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.

Identify and recommend the platform/s or channel/s to use for the media campaign.

Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.

Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.

Monitor user experience to ensure content is focused on maximising engagement.

Analyse the differences between audiences using audience segmentation techniques and data.

Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.

Use continuing professional development planning to support own current and future training and development needs.

Operate effectively within the production workflow to meet production timelines.