Apprentice SEO Outreach Executive

Summary

We are looking for an exceptional individual who can develop innovative strategies and techniques to work on highly successful online marketing campaigns for our clients. The ideal candidate would want to succeed so we’ll give you what you need to perform at your best because we believe true growth starts from within our agency team.

Annual wage: £13,312 a year
Minimum wage rates (opens in new tab)
Training course: Content creator (level 3)
Hours: Monday - Friday 8am - 5pm or 9am - 6pm ( depending on your preference)
40 hours a week
Possible start date: Tuesday 1 October
Duration: 1 Year 3 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Helping and assisting the team in securing high quality content placements on authoritative sites for client’s campaigns.
Actively research, test and propose new approaches to improve SEO outreach and general SEO.
Drive the performance of off-site SEO for the company and our clients by providing data driven A/B split tests to improve performance and productivity.
Have an understanding of KPIs for both SEO and SEM, working in conjunction with our on-site SEO and off-site SEO managers.
Keep up to date with industry developments such as algorithm updates, technical link building and incorporate into the strategy

Where you’ll work

35 New Broad St

London

EC2M 1NH

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

THELIGHTBULB LTD

Your training course

Content creator (level 3)

Equal to A level

Course contents

Interpret the aims of the brief.

Research ideas and concepts to meet the brief.

Evaluate brand requirements and brand guidelines.

Prepare a mood board or other visual aid for the content to be created.

Present ideas, pitches and proposals for creative content to be further developed.

Storyboard and outline script their ideas for content to be developed.

Interpret data, consider its integrity and use it to inform content.

Develop accessible written content for different platforms and devices.

Apply best practice and inclusive language when creating content.

Write and edit copy or scripts for use on different channels and platforms.

Create or capture visuals and audio using standard packages and equipment.

Source, obtain and prepare media assets for use; using industry standard packages to adapt and edit content.

Use industry standard tools and content management systems to organise, structure and label content effectively, methodically and securely enabling efficient search and retrieval.

Identify and recommend the platform/s or channel/s to use for the media campaign.

Develop and maintain effective working relationships with clients, colleagues and suppliers, establishing and using professional contacts.

Engage and respond with audiences through social media, adapting content to respond to evolving circumstances.

Monitor user experience to ensure content is focused on maximising engagement.

Analyse the differences between audiences using audience segmentation techniques and data.

Use lessons learned to evaluate the success of the content and identify areas for improvement for future campaigns.

Use continuing professional development planning to support own current and future training and development needs.

Operate effectively within the production workflow to meet production timelines.