Learner Engagement Marketing Apprentice

Summary

We are seeking a creatively-minded, organised, and confident individual to join our team as a Learner Engagement Marketing Apprentice. You will support both our recruitment and marketing teams to implement digital marketing campaigns across various platforms and support our School and College careers programs to attract candidates to HBTC.

Annual wage: £12,313.60 a year
Minimum wage rates (opens in new tab)
Training course: Multi-channel marketer (level 3)
Hours: Monday - Thursday, 9.00am - 5.00pm and Friday, 9.00am - 4.30pm.
37 hours a week
Possible start date: Tuesday 24 September
Duration: 1 Year 11 Months
Positions available: 1

Work

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Create and schedule engaging social media posts and job adverts to attract candidates and businesses to HBTC
Create, edit, and upload apprenticeship and job vacancies to the company website
Develop interesting, informative, and engaging blog posts, articles, and success stories for publication on the company website
Monitor web and social media analytics to suggest and implement improvements
Optimise web pages to rank high on search engines for key terms
Create and implement email marketing campaigns to attract more vacancies to HBTC
Promote and develop the HBTC brand across all platforms
Support the recruitment team with various tasks such as telephone interviewing candidates, editing and creating CVs, and scheduling candidate interviews
Engage and support local schools and training providers with their careers programs by conducting career sessions, one-on-one sessions, mock interviews, presentations, and fulfilling other ad-hoc requirements
Maintain and develop relationships with local schools and colleges

Where you’ll work

2 CHARLOTTE STREET MEWS

HULL

HU1 3BP

Training

An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.

College or training organisation

HULL BUSINESS TRAINING CENTRE LIMITED

Your training course

Multi-channel marketer (level 3)

Equal to A level

Course contents

Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines

Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.

Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.

Use research/survey software to gather audience insight and/or evaluation to support the project.

Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.

Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.

Proofread marketing copy ensuring it is accurate, persuasive and is on brand.

Use software to design and create marketing assets to meet the technical specification.

Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.

Organise offline and digital assets ensuring they are co-ordinated and legally compliant.

Use a website content management system to publish text, images, and video/animated content.

Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.

Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.

Identify and use data and technologies to achieve marketing objectives.

Monitor and amend campaigns to meet budget requirements including time and monetary costs.

Review campaigns regularly to ensure effectiveness, to optimise the results.

Measure and evaluate campaign delivery to identify areas for improvement.

Use data analysis tools to record, interpret and analyse customer or campaign data.

Your training plan

Advanced Level Apprenticeship in Multi-Channel Marketing consisting of:

Level 3 Diploma in Multi-Channel Marketing
Level 2 Functional Skill in Maths (if applicable)
Level 2 Functional Skill in English (if applicable)

You will be required to attend a half-day session with HBTC where you will work towards any functional skills (where needed) that you have to take. Additional off the job training will also be required as part of the Apprenticeship There will also be an end point assessment.

Requirements

Essential qualifications

GCSE or equivalent in:

English (grade 4/C)
maths (grade 4/C)

Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.

Skills

Communication skills
IT skills
Attention to detail
Organisation skills
Customer care skills
Problem solving skills
Presentation skills
Administrative skills
Analytical skills
Logical
Team working
Creative
Initiative
Non judgemental
Patience

Other requirements

Full UK driver’s license with access to a car is essential.

About this company

HBTC are an Ofsted rated ‘Good’ training provider. Ofsted is the Office for Standards in Education, Children’s Services and Skills. They inspect services providing education and skills for learners of all ages. HBTC also hold the Matrix Standard, which is the international quality standard for organisations that deliver information, advice and/or guidance (IAG).

After this apprenticeship

After the Apprenticeship, there may be an opportunity for you to advance in the workplace or go on to higher education.

Ask a question

The contact for this apprenticeship is:

HULL BUSINESS TRAINING CENTRE LIMITED

Mya Buckingham

mya@hullbusiness.co.uk

The reference code for this apprenticeship is VAC1000269412.

Apply now

Closes in 7 days (Monday 23 September at 11:59pm)

When you apply, you’ll be asked to sign in with a GOV.UK One Login. You can create one at the same time as applying for this apprenticeship.

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